Kathleen Backer
Jordan, Minnesota,United States
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Kathleen Backer is a results-driven Marketing Director with over 15 years of comprehensive experience in strategic marketing, brand management, digital campaigns, and market analysis. She has a proven ability to develop innovative marketing strategies that increase brand awareness, drive customer acquisition, and accelerate revenue growth. Kathleen is passionate about understanding consumer behavior and leveraging data-driven insights to create impactful marketing initiatives. She is a collaborative leader known for building and mentoring high-performing teams and fostering a culture of creativity and continuous improvement.
Professional Summary
Kathleen Backer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Successful Rebranding Initiative
Spearheaded a company-wide rebranding project for a mid-sized enterprise, resulting in a 25% increase in brand recognition and a 15% uplift in customer engagement within the first year.
Exceeded Sales Targets through Digital Campaign
Developed and executed a multi-channel digital marketing campaign that surpassed lead generation targets by 40% and contributed to a 20% year-over-year sales growth.
Marketing Innovator of the Year (Internal Award)
Recognized with an internal company award for developing a novel customer segmentation strategy that improved marketing ROI by 18% through more targeted messaging.
Expansion into New Market Segment
Successfully launched product lines into two new market segments, conducting thorough market research and tailoring go-to-market strategies that captured significant market share within 18 months.
Educational Background
Benilde St. Margarets - Year 1987
Eden Prairie High School - Year 1986
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Company Overview
Premium Retail ServicesPremium Retail Services is a leading retail merchandising, strategy, and support company. They partner with manufacturers, brands, and retailers to enhance brand presence, improve customer experiences, and drive sales in retail environments. Their services include in-store merchandising, assisted sales, product demonstrations, training, data collection, and retail strategy consultation, primarily focusing on consumer electronics, wireless, and consumer packaged goods.
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