Kathie Pendergrass
Florence, Alabama,United States
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Kathie Pendergrass is a results-driven Senior Marketing Director with over 18 years of experience in developing and executing comprehensive marketing strategies for B2B SaaS companies. She has a proven track record of driving significant revenue growth, enhancing brand visibility, and building high-performing marketing teams. Kathie is passionate about leveraging data analytics and customer insights to create compelling campaigns that resonate with target audiences. Her expertise spans digital marketing, product marketing, content strategy, and demand generation. She is known for her collaborative leadership style and her ability to translate complex business objectives into actionable marketing plans.
Professional Summary
Kathie Pendergrass's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Annual Revenue Target by 40%
Led a cross-functional team to develop and implement an integrated marketing campaign that surpassed the annual revenue target by 40% for a flagship enterprise software product in FY2022.
Successful Rebranding Initiative
Orchestrated a company-wide rebranding initiative, including new messaging, visual identity, and website launch, resulting in a 25% increase in brand recall and a 15% uplift in qualified leads within six months.
Marketing Team of the Year Award 2021
Recognized for outstanding leadership in building and mentoring a marketing team that was awarded 'Marketing Team of the Year' for innovative campaign execution and significant contributions to business growth.
Speaker at TechGrowth Summit 2023
Invited as a keynote speaker at the TechGrowth Summit 2023 to share insights on 'Scaling B2B Marketing: Strategies for Sustainable Growth in a Competitive Landscape'.
Educational Background
University of North Alabama
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Company Overview
TNT FireworksTNT Fireworks, a brand of American Promotional Events, LLC, is one of North America's largest distributors and retailers of consumer-grade fireworks. Headquartered in Florence, Alabama, the company offers a wide assortment of fireworks, including fountains, sparklers, aerial repeaters, and novelty items. These products are sold through thousands of seasonal stands, tents, and in partnership with major retailers across the United States and Canada. TNT Fireworks emphasizes product safety, quality, and innovation, and has a significant seasonal workforce to manage its peak sales periods around holidays like Independence Day and New Year's Eve.
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