Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Katharina is a highly experienced and passionate marketing manager with a proven track record of developing and executing successful marketing campaigns. Her expertise spans creative design, marketing strategy development, content marketing, performance marketing, HubSpot, and online marketing. Katharina excels at increasing brand awareness, reaching target audiences, and driving business success through innovative and data-driven approaches. She's also adept at collaborating effectively with teams and leveraging new marketing opportunities to achieve company objectives. Katharina is a strong advocate for customer-centric marketing and continuously seeks to expand her network and share insights within the marketing community.
Katharina Göbet's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Developing and executing field marketing campaigns tailored to the German-speaking market, aligned with business goals. Managing industry events and trade shows to boost brand visibility and generate qualified leads. Localizing global campaigns for the German audience, ensuring cultural fit and linguistic accuracy. Monitoring campaign performance and optimizing based on key metrics including MQLs, SQLs, and pipeline contribution.
Implemented online marketing strategies, managed social media presence (especially LinkedIn for lead generation), planned and managed marketing budgets, coordinated marketing activities with product management and sales, generated high-quality sales leads (Inbound Marketing, Hubspot), and created cross-media content for sales support. Supervised student workers and organized trade fairs and events. Conducted market analyses and competitive studies.
Planned, coordinated, and executed marketing campaigns (newsletters, mailings, press). Managed content marketing for corporate channels (websites, social media). Coordinated and designed communication tools. Analyzed market trends and identified opportunities for new marketing channels (inbound marketing in B2B). Created and designed print and online marketing materials.
Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt - Year 2018
Hochschule Furtwangen University - Year 2015
SKK GSB Sungkyunkwan University - Year 2017
Stauffenbergschule Frankfurt - Year 2012
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