Kate Gerwig
McLean, Virginia,United States
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Kate Gerwig is an accomplished UX Research Lead with over 12 years of experience in shaping user-centric digital products and services. She specializes in qualitative and quantitative research methodologies, translating complex user needs into actionable design insights. Kate has a strong passion for understanding human behavior and leveraging those insights to create intuitive, accessible, and engaging user experiences. She has worked with diverse teams in fast-paced environments, consistently championing the voice of the user from discovery through to post-launch optimization. Kate is also a strong advocate for ethical research practices and mentoring junior researchers.
Professional Summary
Kate Gerwig's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Product Dashboard
Led user research initiatives for a major redesign of a flagship product's dashboard, resulting in a 25% increase in user task completion rates and a 15% improvement in user satisfaction scores.
Established User Research Practice
Built and scaled the user research function from the ground up at a mid-sized tech company, implementing standardized processes, tools, and a research repository that improved cross-functional collaboration.
Published Paper on Inclusive Design
Co-authored and presented a paper on 'Practical Approaches to Inclusive Design in Agile Environments' at the International UXPA Conference, contributing to industry best practices.
Global User Persona Development
Directed a comprehensive global research study across 5 countries to develop foundational user personas, which now inform product strategy and marketing efforts company-wide.
Educational Background
Master's degree, Journalism
University of Missouri-Columbia
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Company Overview
TechTargetTechTarget is a global leader in B2B technology media and purchase intent data and services. IT professionals and business decision-makers rely on TechTarget's targeted content to research and evaluate technology purchases. Technology vendors leverage TechTarget's extensive network of websites, events, and data-driven marketing services to reach and engage highly qualified buyers, enabling them to accelerate their sales and marketing ROI.
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