Kassie Jones
Chicago, Illinois,United States
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Kassie Jones is a results-oriented Senior Marketing Manager with over 10 years of experience in developing and executing comprehensive digital marketing strategies for SaaS companies. She has a strong background in SEO, content marketing, demand generation, and marketing analytics. Kassie is passionate about leveraging data-driven insights to optimize campaign performance and drive customer acquisition and retention. She thrives in fast-paced, collaborative environments and is adept at leading cross-functional teams to achieve ambitious marketing goals. Known for her creative problem-solving skills and her ability to translate complex technical concepts into compelling marketing narratives, Kassie is committed to continuous learning and staying ahead of industry trends.
Professional Summary
Kassie Jones's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Lead Generation Targets by 40%
Developed and implemented a multi-channel inbound marketing strategy that surpassed lead generation goals by 40% within the first year, significantly contributing to sales pipeline growth.
Successful Launch of 'ConnectSphere' Product Campaign
Led the go-to-market strategy and execution for the 'ConnectSphere' product launch, resulting in 25% higher market penetration than projected and features in three major industry publications.
Built and Scaled Content Marketing Engine
Established a robust content marketing engine from the ground up, including blog, whitepapers, and webinars, which increased organic website traffic by 150% over 18 months.
Team Leadership and Mentorship Award
Recognized for outstanding leadership and mentorship, successfully growing the digital marketing team and fostering a culture of high performance and professional development.
Educational Background
Buying Intent Signals for Kassie Jones
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Company Overview
SpotterSpotter is a technology company that provides non-dilutive growth capital to YouTube creators. They partner with creators, licensing their existing video libraries and providing upfront cash, allowing creators to invest in new content, expand their teams, or diversify their revenue streams without giving up equity in their channels. Spotter aims to empower creators by giving them the financial resources and data insights to maximize their potential on the YouTube platform.
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