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Karen Budell

Executive Advisory Board Member, G2
San Francisco Bay Area,United States
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Karen Budell's Overview

Total Experience32 years
CompanyG2
CountryUnited States

Karen Budell is a highly accomplished marketing and communications leader with over two decades of experience in the technology industry. She is known for her expertise in building global brands, developing impactful go-to-market strategies, and leading high-performing teams. Karen has a strong background in B2B and B2C marketing, corporate communications, public relations, and product marketing. Her career includes significant tenures at major tech companies like Google, as well as leadership roles in innovative startups. She is recognized for her strategic thinking, data-driven approach, and her ability to translate complex technological concepts into compelling narratives that resonate with diverse audiences. Karen is passionate about leveraging technology to solve real-world problems and fostering inclusive, collaborative work environments.

Professional Summary

Karen Budell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

G2 - Executive Advisory Board Member (2025 to Present)
Totango - Chief Marketing Officer (2022 to Present)
Fast Company Executive Board - Official Member (2023 to Present)
Pavilion - Executive Member (2023 to Present)
Quinlan School of Business, Loyola University Chicago - Board Member, Dean's Board of Advisors (2021 to 2024)
Chief - Member (2022 to 2023)
SurveyMonkey - Vice President, Brand Marketing (2020 to 2022)
Google - Head of Digital Customer Experience Strategy, YouTube Ads Marketing (2019 to 2020)
Workday Adaptive Planning - Director of Marketing, Content & Thought Leadership (2015 to 2016)
Saba - Director of Content Marketing (2014 to 2015)
Imagination (Content Marketing Agency) - Chief Content Officer (2012 to 2014)
Chicago Tribune Media Group - Senior Manager, Marketing Insights & Communications - Tribune Interactive (2011 to 2012)
Park Entertainment Ltd. - Technical Executive (2001 to 2002)
Higher Education Channel (HEC-TV), St. Louis - Television Production Intern (2000 to 2001)

Notable Achievements

Strategic Marketing Leadership at Google

During her tenure at Google, Karen led numerous strategic marketing initiatives for key products and services, significantly contributing to their growth, market adoption, and brand visibility on a global scale.

Building and Scaling Marketing Functions

Successfully built and scaled marketing and communications functions from the ground up in various tech companies, establishing robust processes, attracting top talent, and driving measurable business results.

Brand Transformation and Go-to-Market Success

Spearheaded major brand transformation projects and launched successful go-to-market strategies for new products and services, resulting in increased market share and revenue growth.

Thought Leadership and Industry Recognition

Recognized as a thought leader in marketing and communications, often invited to speak at industry conferences and events, sharing insights on digital transformation, brand strategy, and leadership.

Educational Background

MBA, Marketing

Quinlan School of Business, Loyola University Chicago

B.A., Comparative Arts & Literature, Architecture

Washington University in St. Louis

Postgraduate Diploma with Merit, Journalism

London School of Journalism

Buying Intent Signals for Karen Budell

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

G2
Total employees965
HeadquartersChicago
Founded2012

G2 is the world's largest and most trusted software marketplace, helping businesses discover, review, and manage the technology they need to reach their potential. Users rely on G2 for authentic peer reviews and insights to make informed software purchasing decisions, while vendors leverage G2 to build reputation, manage customer feedback, and generate leads. It offers over 2 million verified user reviews across thousands of software categories.

G2 Funding Information
$257.7M - Total Funding Raised
$157M - Most recent funding amount
5 - Number of funding rounds
22 Jun, 2021 - Latest funding round
Lead Investors:
Accel
IVP (Institutional Venture Partners)
Permira
Salesforce Ventures
HubSpot Ventures
Emergence Capital

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