Karen Bentivegna
Smithtown, New York,United States
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Karen Bentivegna (née Gajdek) is a highly accomplished and strategic marketing leader with over 18 years of experience in driving growth, brand development, and customer engagement for technology and B2B companies. She possesses a strong track record in developing and executing comprehensive marketing strategies that encompass digital marketing, content creation, product marketing, demand generation, and market analysis. Karen is known for her data-driven approach, innovative thinking, and her ability to build and mentor high-performing teams. She excels at translating complex technical products into compelling value propositions that resonate with target audiences, ultimately boosting market share and revenue. Her expertise spans across SaaS, enterprise software, and emerging tech sectors, making her a versatile and impactful contributor to any organization.
Professional Summary
Karen Bentivegna's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Annual Revenue Targets by 20%
Led a cross-functional marketing team to develop and implement a new go-to-market strategy for a flagship product, resulting in a 20% overachievement of annual revenue goals and a 15% increase in qualified leads.
Successful Rebranding Initiative
Orchestrated a company-wide rebranding initiative, including new messaging, visual identity, and digital presence, which increased brand recognition by 30% and improved customer perception scores significantly.
Digital Transformation Leadership
Pioneered the adoption of marketing automation and advanced analytics platforms, leading to a 40% improvement in campaign efficiency and a more personalized customer journey, significantly boosting conversion rates.
Industry Thought Leadership Recognition
Authored several influential white papers and articles on digital marketing trends and B2B growth strategies, frequently cited in industry publications and presented at key marketing conferences.
Educational Background
Master of Science (MS), Management Information Systems, General
The Polytechnic Institute of New York University
Bachelor of Business Administration, Accounting, Quantitative Methods, and Computer Science
Fordham University
HubSpot Certification
Coursera
PMP Certification, Project Management
Stony Brook University
The Polytechnic Institute of New York University
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Company Overview
NWN CarouselNWN Carousel is a leading Cloud Communications Service Provider (CCSP) focused on transforming the customer and employee hybrid work experience for commercial, enterprise, and public sector organizations. They offer a comprehensive portfolio of integrated solutions including Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), Networking, Security, Intelligent Devices, and Managed Services. Their Experience Management Platform provides analytics and insights to help organizations optimize their technology investments and achieve better business outcomes.
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