Karen Sodaro
Greater Phoenix Area,United States
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Karen Sodaro is a seasoned and strategic marketing and communications executive with over 25 years of experience shaping brand narratives and driving engagement for prominent institutions. Currently serving as the Chief Marketing and Communications Officer at The New York Public Library, she leads comprehensive strategies to enhance the library's visibility, reach, and impact. Her expertise spans brand development, digital marketing, public relations, crisis communications, and internal communications. Prior to her role at NYPL, Karen held significant leadership positions in the healthcare sector, including at Weill Cornell Medicine and Memorial Sloan Kettering Cancer Center, where she was instrumental in developing and executing impactful marketing campaigns and strengthening institutional reputations.
Professional Summary
Karen Sodaro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing and Communications Officer, The New York Public Library
Leads all marketing, communications, digital engagement, and branding efforts for one of the world's largest and most respected library systems, significantly increasing public awareness, program participation, and philanthropic support.
Executive Director, Marketing & Brand Strategy, Weill Cornell Medicine
Developed and executed comprehensive marketing and brand strategies that elevated Weill Cornell Medicine's profile, supported patient acquisition, and promoted its research and educational missions.
Director of Marketing, Memorial Sloan Kettering Cancer Center
Led marketing initiatives that enhanced MSKCC's brand reputation, supported patient care programs, and communicated its leadership in cancer research and treatment to a national audience.
Strategic Communications Leadership
Demonstrated consistent success in building and leading high-performing teams, developing data-driven marketing strategies, and navigating complex communications challenges in both non-profit and healthcare environments.
Educational Background
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Company Overview
Avnet ElectronicsAvnet is a global technology solutions company with an extensive ecosystem that delivers design, product, marketing, and supply chain expertise for customers at every stage of the product lifecycle. They transform ideas into intelligent solutions, reducing the time, cost, and complexities of bringing products to market. Avnet serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 125 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services.
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