Karen Smith
Wilkes-Barre, Pennsylvania,United States
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Karen Smith is a highly accomplished and results-driven Digital Marketing Director with over 15 years of experience in developing and executing innovative online marketing strategies. Currently based in Austin, Texas, she has a strong track record of enhancing brand visibility, driving customer acquisition, and boosting revenue growth for both B2B and B2C companies. Karen is adept at leveraging data analytics to optimize campaign performance across various channels, including SEO/SEM, social media, content marketing, and email automation. She is a passionate leader, known for building and mentoring high-performing teams and fostering a collaborative work environment. Her expertise lies in understanding market trends and translating them into actionable strategies that deliver measurable outcomes.
Professional Summary
Karen Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Campaign Launch Excellence
Successfully led the strategy and execution of a global product launch campaign, resulting in a 40% increase in qualified leads and a 25% uplift in sales within the first six months, exceeding targets by 15%.
Digital Transformation Initiative
Pioneered a digital transformation initiative that integrated AI-powered analytics into marketing workflows, improving customer segmentation and personalization, which led to a 30% increase in customer engagement rates.
Team Leadership & Development Award
Recognized with the 'Inspiring Leader Award' for outstanding mentorship and development of her marketing team, leading to a 90% team retention rate over three years and multiple internal promotions.
SEO Strategy Overhaul
Revamped the company's SEO strategy, leading to a 70% increase in organic search traffic and a top 3 ranking for 50+ high-intent keywords within 12 months.
Educational Background
Master's degree, MBA
Misericordia University - Year 2010
BS, Business Administration, Minor: Finance
King's College - Year 2001
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Company Overview
Peoples Security Bank & TrustPeoples Security Bank & Trust, a subsidiary of PSB Group, Inc., is an independent community bank established in 1905. Headquartered in Scranton, Pennsylvania, it serves individuals, families, and businesses across Eastern Pennsylvania and Southern New York. The bank offers a comprehensive suite of financial products and services, including personal and business checking and savings accounts, loans and mortgages, credit cards, wealth management, and investment services. They pride themselves on local decision-making, personalized customer service, and strong community involvement.
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