Karen Mitchell is a results-oriented Head of Digital Strategy with over 15 years of experience in developing and executing comprehensive digital marketing campaigns that drive brand growth and customer acquisition. Currently based in Austin, Texas, she excels in leveraging data analytics, SEO/SEM, content marketing, social media engagement, and emerging digital technologies to achieve business objectives. Karen is known for her ability to lead high-performing teams, manage substantial marketing budgets, and translate complex market insights into actionable strategies. She is passionate about building strong brand narratives and fostering meaningful customer connections in the digital space.
Karen Mitchell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a complete overhaul of the content and SEO strategy for a Series B tech startup, resulting in a 300% increase in organic search traffic and a 150% rise in qualified leads within 18 months.
Orchestrated a multi-channel global brand awareness campaign for a Fortune 500 consumer goods company, exceeding key performance indicators for reach and engagement by an average of 40% across all target markets.
Spearheaded the digital transformation initiative for a legacy e-commerce platform, implementing new marketing automation tools and personalization strategies that increased customer lifetime value by 25% and conversion rates by 18%.
Received the 'Innovator of the Year' award at a previous company for developing a novel approach to influencer marketing that significantly boosted brand visibility among millennial audiences.
Bentley University - McCallum Graduate School of Business - Year 1996
University of New Hampshire - Year 1991
Harvard Business School Executive Education
University of Virginia Darden School of Business
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Stop & Shop is a well-established chain of supermarkets located primarily in the northeastern United States. It offers a comprehensive range of grocery items, including fresh produce, meat and seafood, dairy products, baked goods, pantry staples, and general household merchandise. Many stores also feature in-store pharmacies, banking services, Peapod online grocery pick-up and delivery, and often gas stations, making it a convenient one-stop shop for customers' daily needs.
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