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Karen Mitchell

CMO/Senior Vice President, Marketing, Stop & Shop
Greater Boston,United States
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Karen Mitchell's Overview

Total Experience8 years
CompanyStop & Shop
CountryUnited States

Karen Mitchell is a results-oriented Head of Digital Strategy with over 15 years of experience in developing and executing comprehensive digital marketing campaigns that drive brand growth and customer acquisition. Currently based in Austin, Texas, she excels in leveraging data analytics, SEO/SEM, content marketing, social media engagement, and emerging digital technologies to achieve business objectives. Karen is known for her ability to lead high-performing teams, manage substantial marketing budgets, and translate complex market insights into actionable strategies. She is passionate about building strong brand narratives and fostering meaningful customer connections in the digital space.

Professional Summary

Karen Mitchell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Stop & Shop - CMO/Senior Vice President, Marketing (2021 to Present)
Welch's - Director of Marketing/Chief of Staff (2017 to 2017)
Welch's - ( to Present)

Notable Achievements

Scaled Organic Traffic by 300% for Tech Startup

Led a complete overhaul of the content and SEO strategy for a Series B tech startup, resulting in a 300% increase in organic search traffic and a 150% rise in qualified leads within 18 months.

Global Brand Campaign Launch Exceeding KPIs

Orchestrated a multi-channel global brand awareness campaign for a Fortune 500 consumer goods company, exceeding key performance indicators for reach and engagement by an average of 40% across all target markets.

Digital Transformation Lead for E-commerce Platform

Spearheaded the digital transformation initiative for a legacy e-commerce platform, implementing new marketing automation tools and personalization strategies that increased customer lifetime value by 25% and conversion rates by 18%.

Innovator of the Year Award - Internal

Received the 'Innovator of the Year' award at a previous company for developing a novel approach to influencer marketing that significantly boosted brand visibility among millennial audiences.

Educational Background

Master of Business Administration (MBA), Marketing/Marketing Management, General

Bentley University - McCallum Graduate School of Business - Year 1996

Bachelor of Science (BS), Business Administration and Management, General

University of New Hampshire - Year 1991

Change Leadership, John Kotter, 2003

Harvard Business School Executive Education

Executive Leadership Program, 2003

University of Virginia Darden School of Business

Buying Intent Signals for Karen Mitchell

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Stop & Shop
Total employees58000
HeadquartersQuincy
Founded1914

Stop & Shop is a well-established chain of supermarkets located primarily in the northeastern United States. It offers a comprehensive range of grocery items, including fresh produce, meat and seafood, dairy products, baked goods, pantry staples, and general household merchandise. Many stores also feature in-store pharmacies, banking services, Peapod online grocery pick-up and delivery, and often gas stations, making it a convenient one-stop shop for customers' daily needs.

Stop & Shop Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Ahold Delhaize

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