Karen Hanks
Columbus, Ohio Metropolitan Area,United States
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Karen Hanks is a highly accomplished and results-oriented Chief Marketing Officer with over 18 years of experience in driving growth for technology and SaaS companies. She has a proven track record of developing and executing innovative, data-driven marketing strategies that build brand awareness, generate qualified leads, and accelerate revenue. Karen is known for her expertise in digital marketing, product marketing, brand strategy, and team leadership. She is passionate about building high-performing teams and fostering a culture of collaboration and continuous improvement. Karen excels at understanding market dynamics and customer needs to position products effectively and achieve sustainable competitive advantage.
Professional Summary
Karen Hanks's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Revenue by 300% at TechSolutions Inc.
Led a complete marketing overhaul at TechSolutions Inc., resulting in a 300% increase in annual recurring revenue (ARR) over a three-year period through strategic B2B demand generation campaigns and optimized sales funnels.
Global Brand Launch for 'InnovateAI'
Successfully orchestrated the global brand launch for 'InnovateAI', a flagship AI product, achieving 50 million media impressions and exceeding initial sales targets by 150% within the first six months.
Digital Transformation Leadership Award
Recognized with the 'Digital Transformation Leadership Award' in 2022 by the CMO Council for pioneering the adoption of advanced analytics and AI in marketing operations, significantly improving campaign ROI.
Built and Mentored High-Performing Marketing Team
Recruited, trained, and mentored a diverse team of 25+ marketing professionals, fostering a collaborative environment that consistently exceeded performance metrics and saw a 90% employee retention rate.
Educational Background
Marketing
Miami University - Year 1978
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Company Overview
Huntington National BankHuntington National Bank is a full-service banking provider primarily operating in the Midwest region of the United States. It offers a comprehensive range of financial products and services to individuals, small and middle-market businesses, corporations, municipalities, and other entities. Services include checking and savings accounts, loans (mortgage, auto, personal, business), credit cards, wealth management, investment services, and insurance products. Huntington is known for its 'Welcome' philosophy, aiming to make banking easier and more convenient for its customers, with a strong focus on community involvement and digital banking solutions.
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