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Karen Alvarado

Vice President Retail, OneUnited Bank
Los Angeles, California,United States
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Karen Alvarado's Overview

Total Experience39 years
CompanyOneUnited Bank
CountryUnited States

Karen Alvarado is a results-oriented Digital Marketing Strategist with over 15 years of experience in developing and executing comprehensive online marketing campaigns that drive brand growth, customer acquisition, and revenue. She possesses a deep understanding of SEO/SEM, content marketing, social media strategy, email marketing, and analytics. Karen is passionate about leveraging data-driven insights to optimize marketing performance and achieve exceptional business outcomes. She has a proven ability to lead cross-functional teams and manage complex projects from conception to successful completion, consistently exceeding expectations in fast-paced environments.

Professional Summary

Karen Alvarado's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

OneUnited Bank - Vice President Retail (2005 to Present)

Notable Achievements

Spearheaded 200% Growth in Organic Traffic

Led a complete overhaul of SEO and content strategy for a mid-sized e-commerce company, resulting in a 200% increase in organic search traffic and a 150% rise in organic revenue within 18 months.

Global Product Launch Campaign Lead

Successfully managed the global digital marketing campaign for a flagship SaaS product, exceeding lead generation targets by 40% and contributing to a 25% increase in market share in the first year post-launch.

Award for Innovative Social Media Engagement

Received the 'Digital Innovator of the Year' award from a leading industry publication for developing and executing a highly engaging social media campaign that increased brand mentions by 300% and customer interaction rates by 75%.

Built and Mentored High-Performing Marketing Team

Recruited, trained, and mentored a team of 10 digital marketing specialists, fostering a collaborative environment that consistently delivered high-quality work and achieved departmental KPIs.

Educational Background

Buying Intent Signals for Karen Alvarado

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

OneUnited Bank
Total employees148
HeadquartersBoston
Founded1968

OneUnited Bank is the largest Black-owned bank in the United States, and the first Black-owned internet bank. With a mission to promote financial literacy and build wealth within Black communities, it offers a range of personal, business, and faith-based banking services, including checking and savings accounts, loans, credit cards, and online/mobile banking. The bank is a Community Development Financial Institution (CDFI) focused on empowering underserved communities and fostering economic development.

OneUnited Bank Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
As a privately held community bank, specific equity investors are not typically publicly disclosed in the same way as venture-backed companies. Capitalization primarily comes from retained earnings, deposits, and potentially private shareholders.

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