Kara Craddock
Colorado Springs, Colorado,United States
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Kara Craddock is a highly experienced and strategic product marketing leader, currently serving as the VP of Product Marketing at FloQast. With over a decade in B2B SaaS, particularly within the accounting and finance technology sectors, she possesses deep expertise in developing and executing impactful go-to-market strategies, building and leading high-performing teams, and translating complex product features into compelling value propositions. Kara is passionate about understanding customer needs, driving product adoption, and effectively positioning innovative solutions in competitive markets. Her career includes significant roles at companies like Workiva, showcasing a consistent ability to drive growth and market leadership.
Professional Summary
Kara Craddock's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP, Product Marketing at FloQast
Leads the entire product marketing function at FloQast, a leader in accounting workflow automation software, overseeing go-to-market strategy, messaging, positioning, and sales enablement for its suite of solutions.
Scaled Product Marketing Teams
Successfully built, mentored, and scaled product marketing teams at fast-growing SaaS companies, fostering a collaborative and results-oriented environment.
Expertise in FinTech & Accounting Tech GTM
Demonstrated deep understanding and success in bringing complex financial and accounting technology products to market, effectively reaching and resonating with finance and accounting professionals.
Strategic Product Launches
Spearheaded numerous successful product launches and feature releases, developing comprehensive launch plans that drove market awareness, customer adoption, and revenue growth.
Educational Background
Bachelor's Information Security, Cloud Computing
American Military University - Year 2013
Information Security
New Mexico State University-Alamogordo - Year 2012
High School Diploma
Christian Cottage Schools - Year 2005
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Company Overview
MCSG TechnologiesMCSG Technologies is a U.S. Small Business Administration (SBA) Certified 8(a) and Service-Disabled Veteran-Owned Small Business (SDVOSB) that provides high-quality, professional, and technical services to the U.S. government. They specialize in areas like C5ISR (Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance, and Reconnaissance), cybersecurity, IT enterprise services, and program management, aiming to deliver innovative solutions to federal agencies.
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