Kacey Lugar
Seattle, Washington,United States
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Kacey Lugar is a seasoned and results-driven marketing leader with extensive experience in product marketing, go-to-market strategy, and content creation, particularly within the SaaS and technology sectors. Currently making significant contributions at HubSpot, she is known for her ability to translate complex product features into compelling customer-centric narratives and drive product adoption. Kacey possesses a strong understanding of market dynamics, customer segmentation, and competitive positioning, enabling her to develop and execute effective marketing campaigns that achieve business objectives. She is passionate about building strong cross-functional relationships and leveraging data to inform strategic decisions.
Professional Summary
Kacey Lugar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Senior Product Marketing Manager at HubSpot
Successfully leads product marketing initiatives for key HubSpot products, developing and executing go-to-market strategies that drive growth and customer engagement. Focuses on positioning, messaging, and sales enablement to ensure product success in the market.
HubSpot Academy Professor
Contributes to HubSpot's renowned educational platform by creating and delivering content that empowers marketing and sales professionals worldwide, sharing expertise in product marketing and inbound strategies.
Development of Impactful Go-To-Market Strategies
Consistently recognized for crafting and implementing comprehensive go-to-market plans for new product launches and feature updates, significantly contributing to user acquisition and revenue growth.
Thought Leadership in Product Marketing
Actively shares insights and best practices on product marketing through various channels, establishing herself as a knowledgeable voice in the SaaS marketing community.
Educational Background
Double Major, BA in Communication, BA in Sociology
University of Washington
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Company Overview
SlalomSlalom is a global modern consulting firm focused on strategy, technology, and business transformation. They help companies dream bigger, move faster, and build better tomorrows for all. Slalom partners with companies to push the boundaries of what's possible, collaborating to agilely build and implement solutions that meet their clients' most complex needs. With a people-first approach, they aim to deliver impactful results and foster innovation.
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