Justin McCarthy

CEO/Co-Founder, SmartShoot
New York City Metropolitan Area,United States
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Who Is Justin McCarthy?

Total Experience41 years
CompanySmartShoot
CountryUnited States

Justin McCarthy is a highly accomplished entrepreneur and technology executive, best known as the co-founder and former CEO of Bronto Software. He co-founded Bronto in 2002 and successfully bootstrapped the company, growing it into a leading email marketing automation platform catering primarily to the e-commerce sector. Under his leadership, Bronto became a significant player in the martech space, recognized for its robust platform and customer-centric approach. The company was acquired by NetSuite in 2015 for approximately $200 million, and subsequently became part of Oracle following Oracle's acquisition of NetSuite. McCarthy is recognized for his expertise in SaaS, e-commerce, digital marketing, and building scalable technology businesses. He is also known for fostering a strong company culture at Bronto. Post-Bronto, he has been involved in advising and investing in other technology startups.

How Did Justin McCarthy's Career Path Shape Their Journey?

Justin McCarthy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SmartShoot - CEO/Co-Founder(2012 to Present)
The Bell House [Acquired by Live Nation, 2024] - Co-Founder(2008 to 2024)
Curbed.com (Acquired by VOX MEDIA) - Board of Directors(2010 to 2012)
Google - Strategic Development(2002 to 2009)
DoubleClick Inc. (Acquired by Google) - General Manager, Media(1998 to 2001)

What Are Justin McCarthy's Key Achievements?

Co-founded and Led Bronto Software to $200M Acquisition

Co-founded Bronto Software in 2002 and served as CEO, strategically guiding the company from a bootstrapped startup to a leading email marketing automation provider. He successfully orchestrated its acquisition by NetSuite in 2015 for $200 million.

Pioneer in Bootstrapping a Major SaaS Company

Successfully bootstrapped Bronto Software for over a decade, demonstrating exceptional business acumen in building a profitable and scalable SaaS company without significant early-stage venture capital, a notable achievement in the tech industry.

Key Figure in North Carolina's Tech Ecosystem Growth

Through the success of Bronto Software, based in Durham, NC, Justin McCarthy played a significant role in establishing the Research Triangle Park area as a prominent hub for technology and innovation.

Ernst & Young Entrepreneur Of The Year Award Winner

Recognized for his entrepreneurial success and leadership, Justin McCarthy (along with co-founder Chaz Felix) received the Ernst & Young Entrepreneur Of The Year award for the Carolinas region in the technology category.

What's Justin McCarthy's Educational Background?

BA, English

Trinity College-Hartford

Degree Program

Saint Ann's School

Buying Intent Signals for Justin McCarthy

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Notable news
Hiring actively
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Company Overview

SmartShoot
Total employees35
HeadquartersSan Francisco
Founded2009

SmartShoot was a marketplace connecting businesses and individuals with a global network of professional photographers and videographers. It aimed to simplify the process of sourcing, hiring, and managing visual content creation for projects of any scale, offering a streamlined platform for briefs, payments, and asset delivery. The company was acquired by Clicka Vnutri (later SHTUKA) in 2016.

SmartShoot Funding Information
Unknown - Total Funding Raised
$1.8M - Most recent funding amount
2 - Number of funding rounds
Dec 17, 2013 - Latest funding round
Lead Investors:
SoftTech VC (now Uncork Capital)
Bullpen Capital
FF Angel LLC
Right Side Capital Management
Otto Capital (now Expa)
Charles Hudson
Dave McClure

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