Julie MacDonell

Co-founder and CEO, Haloo
Greater Toronto Area, Canada,Canada
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Who Is Julie MacDonell?

Total Experience29 years
CompanyHaloo
CountryCanada

Julie MacDonell is the co-founder and CEO of Heirlume, an innovative company that leverages artificial intelligence to simplify and automate the trademark registration process. With a background as an intellectual property (IP) lawyer, Julie possesses deep expertise in trademark law and recognized the significant barriers many entrepreneurs and small businesses face in protecting their brands. She co-founded Heirlume to make IP protection more accessible, affordable, and understandable for everyone, from solo founders to established enterprises. Julie is passionate about empowering businesses to secure their valuable intellectual property and is a strong advocate for leveraging technology to solve complex legal challenges. She is often cited for her insights on AI in law, entrepreneurship, and the importance of brand protection in the modern economy.

How Did Julie MacDonell's Career Path Shape Their Journey?

Julie MacDonell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Haloo - Co-founder and CEO(2020 to Present)
The Trademark Group - Founding Partner, Senior IP Lawyer (Bilingual) • Registered Trademark Agent in Canada & US.(2012 to 2020)
Julie MacDonell Law - Principal, Senior Entertainment & Media Lawyer, Trademark Agent(2008 to 2020)
Olthuis, Kleer, Townshend LLP - Associate Lawyer(2009 to 2011)
Kate Henderson Entertainment and Intellectual Property Law - Associate Lawyer(2008 to 2009)
Canadian Civil Liberties Association - Articling Fellow(2007 to 2008)

What Are Julie MacDonell's Key Achievements?

Co-founder and CEO of Heirlume

Successfully launched and scaled Heirlume, an AI-powered platform that is revolutionizing the trademark search and application process, making it significantly faster and more cost-effective for businesses globally.

Intellectual Property Law Expert

Leveraged over a decade of experience as an IP lawyer to identify critical pain points in the trademark industry and develop a technology-driven solution, democratizing access to IP protection.

Secured Significant Venture Capital Funding

Successfully led Heirlume through multiple funding rounds, attracting investment from prominent venture capital firms, validating the company's vision and market potential in the legal tech space.

Advocate for Accessible IP for SMEs

Championing the cause for small and medium-sized enterprises (SMEs) to easily protect their brands, fostering innovation and economic growth by lowering barriers to IP registration.

Thought Leader in Legal Tech and AI

Recognized as an influential voice in the intersection of law, technology, and artificial intelligence, frequently speaking at industry conferences and contributing to discussions on the future of legal services.

What's Julie MacDonell's Educational Background?

Master of Laws - LLM (coursework), Law

University of Toronto Faculty of Law - Year 2007

Bachelor of Laws (LL.B.), Law

University of Windsor - Year 2004

Bachelor of Fine Arts (B.F.A.), Image Arts: Film Studies

Ryerson University - Year 1996

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Notable news
Hiring actively
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Company Overview

Haloo
Total employees30
HeadquartersSt. Louis
Founded2014

Haloo (formerly Greetabl) is an AI-powered platform dedicated to making brand protection accessible and affordable. It offers services for trademark searching, registration, and monitoring, helping businesses safeguard their brand identities effectively.

Haloo Funding Information
Unknown - Total Funding Raised
$2.1M - Most recent funding amount
4 - Number of funding rounds
Sep 1, 2021 - Latest funding round
Lead Investors:
Cultivation Capital
Capital Innovators
Arch Grants
St. Louis Arch Angels
Gametime Capital

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