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Julie MacDonell is the co-founder and CEO of Heirlume, an innovative company that leverages artificial intelligence to simplify and automate the trademark registration process. With a background as an intellectual property (IP) lawyer, Julie possesses deep expertise in trademark law and recognized the significant barriers many entrepreneurs and small businesses face in protecting their brands. She co-founded Heirlume to make IP protection more accessible, affordable, and understandable for everyone, from solo founders to established enterprises. Julie is passionate about empowering businesses to secure their valuable intellectual property and is a strong advocate for leveraging technology to solve complex legal challenges. She is often cited for her insights on AI in law, entrepreneurship, and the importance of brand protection in the modern economy.
Julie MacDonell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and scaled Heirlume, an AI-powered platform that is revolutionizing the trademark search and application process, making it significantly faster and more cost-effective for businesses globally.
Leveraged over a decade of experience as an IP lawyer to identify critical pain points in the trademark industry and develop a technology-driven solution, democratizing access to IP protection.
Successfully led Heirlume through multiple funding rounds, attracting investment from prominent venture capital firms, validating the company's vision and market potential in the legal tech space.
Championing the cause for small and medium-sized enterprises (SMEs) to easily protect their brands, fostering innovation and economic growth by lowering barriers to IP registration.
Recognized as an influential voice in the intersection of law, technology, and artificial intelligence, frequently speaking at industry conferences and contributing to discussions on the future of legal services.
University of Toronto Faculty of Law - Year 2007
University of Windsor - Year 2004
Ryerson University - Year 1996
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Haloo (formerly Greetabl) is an AI-powered platform dedicated to making brand protection accessible and affordable. It offers services for trademark searching, registration, and monitoring, helping businesses safeguard their brand identities effectively.
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