Julie Knoop
Draper, Utah,United States
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Julie Knoop is a dynamic and results-driven professional with over a decade of experience in strategic marketing and brand management, primarily within the technology and consumer goods sectors. She possesses a strong aptitude for developing innovative marketing campaigns that enhance brand visibility and drive customer engagement. Julie is known for her collaborative leadership style, her ability to analyze market trends to identify new opportunities, and her commitment to achieving measurable business outcomes. She is passionate about leveraging data-driven insights to inform strategy and excels in cross-functional team environments. Julie is always keen on exploring new digital tools and methodologies to optimize marketing performance and deliver exceptional brand experiences.
Professional Summary
Julie Knoop's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Re-launch Success
Spearheaded a global brand re-launch initiative for a flagship product, resulting in a 30% increase in market share and a 25% uplift in brand recognition within 12 months.
Digital Transformation Lead
Led the digital transformation of the marketing department, implementing new CRM and marketing automation platforms that improved lead generation efficiency by 40%.
Award for Marketing Excellence
Received the 'Innovator of the Year' award for developing a groundbreaking social media campaign that significantly boosted customer interaction and online community growth.
Team Development and Expansion
Successfully built and mentored a high-performing marketing team, growing it from 3 to 10 members, while fostering a culture of continuous learning and collaboration.
Educational Background
MBA, Technology
Westminster University - Year 2015
Bachelor's Degree, History
Boise State University - Year 1995
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Company Overview
Zions BancorporationZions Bancorporation, N.A. is a diversified financial services company with approximately $87 billion in total assets. It operates a collection of community banks under local brand names and management teams in 11 Western and Southwestern states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington, and Wyoming. The company provides a wide range of banking products and related services to individuals, small- to middle-market businesses, and corporate clients. Key services include commercial and retail banking, trust and wealth management, and mortgage lending. Zions is known for its local focus, community involvement, and being a significant lender to small businesses, including being a top Small Business Administration (SBA) lender.
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