Julie Honza
Allen, Texas,United States
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Julie Honza is a dynamic and results-oriented Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies for high-growth technology companies. She possesses a strong background in digital marketing, brand management, product marketing, and go-to-market strategy. Julie is passionate about leveraging data-driven insights to understand customer behavior, optimize campaign performance, and drive significant revenue growth. She is recognized for her exceptional leadership skills, ability to build and mentor high-performing teams, and her collaborative approach to working with cross-functional stakeholders including sales, product, and engineering. Julie thrives in fast-paced environments and is committed to staying at the forefront of marketing innovation.
Professional Summary
Julie Honza's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Lead Generation Targets by 40%
Led a multi-channel digital marketing campaign (SEO, SEM, Content Marketing, Social Media) that surpassed lead generation targets by 40% for three consecutive quarters, directly contributing to a 25% increase in sales pipeline.
Successful Launch of New SaaS Product
Developed and executed the go-to-market strategy for a new flagship SaaS product, achieving 150% of the initial user acquisition goal within the first six months and securing positive media coverage in key industry publications.
Built and Scaled High-Performing Marketing Team
Recruited, mentored, and managed a team of 8 marketing professionals, fostering a culture of collaboration and continuous improvement, resulting in a 30% increase in team productivity and campaign effectiveness.
Revitalized Brand Identity and Market Positioning
Spearheaded a comprehensive brand overhaul, including new messaging, visual identity, and market positioning, which led to a 50% increase in brand recall and a significant improvement in customer perception scores.
Educational Background
Graduate Certificate, Finance
SMU Cox School of Business - Year 1999
BS, Accounting
Penn State University - Year 1977
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Company Overview
AvnetAvnet is a leading global technology distributor and solutions provider that supports customers at each stage of a product's lifecycle, from idea to design and from prototype to production. They specialize in electronic components, enterprise computing, and storage products, offering design chain and supply chain services to a broad range of customers worldwide. Avnet helps companies bring their technology products to market faster and more efficiently.
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