Julian Reis

CEO & Founder, SuperOrdinary
Beverly Hills, California,United States
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Who Is Julian Reis?

Total Experience33 years
CompanySuperOrdinary
CountryUnited States

Julian Reis is a seasoned entrepreneur and business leader, best known as the Founder and CEO of SuperOrdinary. With a strong background in finance, investment, and brand building, Julian has successfully positioned SuperOrdinary as a key global brand accelerator and expert partner for premier beauty, wellness, and lifestyle brands looking to scale in complex international markets, particularly in Asia (notably China) and the United States. He possesses deep expertise in cross-border e-commerce, digital marketing, supply chain logistics, and understanding consumer behavior in diverse cultural contexts. Julian's vision for SuperOrdinary focuses on leveraging data analytics and local market insights to create bespoke strategies that drive sustainable growth for partner brands. Prior to SuperOrdinary, he held significant roles in investment banking and private equity, providing him with a robust foundation in financial strategy and market analysis.

Julian Reis LinkedIn pageCompany Website

How Did Julian Reis's Career Path Shape Their Journey?

Julian Reis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SuperOrdinary - CEO & Founder(2018 to Present)
Skin Laundry - Private Investor / Co-Founder of Skin Laundry(2014 to Present)
CastleBay Capital Management Pte Ltd - CEO - Founder(2008 to 2016)
Bluegold - Co-Founder(2007 to 2008)
TUDOR INVESTMENT CORPORATION - Portfolio Manager(2004 to 2007)
Pagoda Capital - Founder(2002 to 2004)

What Are Julian Reis's Key Achievements?

Founder & CEO of SuperOrdinary

Successfully founded SuperOrdinary in 2018 and scaled it into a leading global brand accelerator, partnering with numerous high-profile beauty and lifestyle brands (e.g., The Ordinary, Glow Recipe, Farmacy Beauty) to significantly expand their international footprint and sales, especially within the demanding Chinese and US e-commerce landscapes.

Pioneering Go-To-Market Strategies for International Brands

Instrumental in developing and executing innovative go-to-market strategies that enable brands to effectively navigate the complexities of global markets, including localized marketing campaigns, influencer collaborations, and platform-specific e-commerce solutions (e.g., Tmall, Douyin, Sephora).

Securing Significant Growth Capital

Led SuperOrdinary through multiple successful funding rounds, attracting substantial investment from prominent venture capital and private equity firms (e.g., a notable $50M+ round in 2022), fueling the company's rapid expansion, technological advancements, and service offerings.

Building a Data-Driven Global Commerce Platform

Overseen the development of SuperOrdinary's proprietary technology and data analytics capabilities, providing brands with actionable insights to optimize their performance across various sales channels and consumer touchpoints globally.

What's Julian Reis's Educational Background?

No education information available.

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Notable news
Hiring actively
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Company Overview

SuperOrdinary
Total employees450
HeadquartersNew York
Founded2017

SuperOrdinary is a global growth partner and brand accelerator, focusing on helping innovative consumer brands expand into new international markets, particularly in Asia and the United States. They offer end-to-end solutions including market entry strategy, local operations, e-commerce management, digital marketing, and logistics, enabling brands to navigate complex retail landscapes and connect with new consumer audiences effectively.

Company Website
SuperOrdinary Funding Information
Unknown - Total Funding Raised
$58M - Most recent funding amount
4 - Number of funding rounds
17 May, 2022 - Latest funding round
Lead Investors:
Alliance Consumer Growth (ACG)
Manzanita Capital
Upper90
Imaginary Ventures
Demira Gate
Uphonest Capital
CITIC Capital

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