Juho Makkonen
Helsinki, Uusimaa,Finland
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Juho Makkonen is widely recognized as the co-founder and former CEO of Sharetribe, a leading software platform that enables entrepreneurs and organizations to create their own online marketplaces. With a strong passion for the sharing economy, platform business models, and open source, Juho guided Sharetribe's evolution from a university project into a global company that prioritizes purpose over hyper-growth. He is a prominent advocate for bootstrapping, ethical entrepreneurship, and building 'evergreen' companies, sharing his insights widely through writing and speaking engagements. Though he stepped down as Sharetribe CEO in 2023, he continues to be an influential figure in the tech and startup community.
Professional Summary
Juho Makkonen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & Visionary Leader of Sharetribe
Co-founded Sharetribe and served as its CEO for over a decade (2011-2023), transforming it from an Aalto University project into a global leader in marketplace software. He successfully scaled the company by championing a sustainable, bootstrapped, 'evergreen' model, empowering thousands of marketplaces worldwide.
Advocate for Open Source & Ethical Tech
Pioneered Sharetribe Go as an open-source marketplace solution, fostering a vibrant community around it. He actively promotes ethical technology, platform cooperativism, and purpose-driven business models over conventional VC-fueled growth, contributing significantly to discussions on sustainable business.
Influential Voice in the Platform Economy
Established as a key thought leader through prolific writing (articles, blog posts) and speaking engagements at international conferences on topics such as the platform economy, the future of work, bootstrapping, building resilient company cultures, and mission-driven organizations. His work has inspired many entrepreneurs and organizations globally.
Author of 'The Lean Marketplace'
Authored 'The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business', a comprehensive guide sharing his extensive experience and insights to help entrepreneurs navigate the complexities of creating and scaling marketplace platforms.
Educational Background
Master of Science in Technology, Information networks
Teknillinen korkeakoulu-Tekniska högskolan - Year 2003
The University of Hong Kong - Year 2007
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Company Overview
Sharetribe LtdSharetribe is a software-as-a-service (SaaS) company that provides a platform for individuals and businesses to easily create and launch their own online peer-to-peer marketplaces. Their technology empowers entrepreneurs to build marketplaces for rentals, services, or products without needing extensive coding knowledge, offering customizable templates and features to facilitate transactions, bookings, and community building.
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