Judy Edwards
Greer, South Carolina,United States
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Judy Edwards is a seasoned Senior UX Researcher with over 12 years of experience in understanding user needs and translating them into actionable insights for product development. She possesses a strong background in qualitative and quantitative research methodologies, usability testing, persona development, and journey mapping. Judy is passionate about advocating for the user and believes that empathetic design leads to more impactful and successful products. She has a proven track record of collaborating effectively with cross-functional teams, including designers, product managers, and engineers, to create intuitive and engaging user experiences. Her work has spanned various industries, including e-commerce, healthcare technology, and enterprise software.
Professional Summary
Judy Edwards's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of E-commerce Checkout Flow
Led the user research initiative for a major e-commerce platform's checkout redesign, resulting in a 15% increase in conversion rates and a 20% reduction in cart abandonment.
Development of Core User Personas
Spearheaded the creation of 5 core user personas for a new healthcare SaaS product, which became the foundational guide for product strategy and design decisions company-wide.
Usability Improvement for Enterprise Software
Identified critical usability issues in a complex enterprise software through rigorous testing, leading to a revamped interface that reduced task completion time by 30% and improved user satisfaction scores by 25%.
Speaker at UXPA International Conference
Presented research findings on 'The Impact of Accessibility in User Experience' at the 2022 UXPA International Conference, contributing to industry best practices.
Educational Background
Buying Intent Signals for Judy Edwards
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Company Overview
Greer State BankGreer State Bank, established in 1988 and now a division of The Southern Bank Company, is a community-focused financial institution headquartered in Greer, South Carolina. It offers a comprehensive range of personal and business banking products and services, including checking and savings accounts, loans, mortgages, and digital banking solutions. The bank emphasizes local decision-making, personalized customer service, and active involvement in the Greer community and surrounding areas in Upstate South Carolina.
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