Josh Marlar
United States,United States
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Josh Marlar is a highly experienced and results-driven product marketing leader with a strong background in B2B SaaS, currently serving as Senior Director of Product Marketing at Salesforce. He has a proven track record of developing and executing impactful go-to-market strategies, crafting compelling product narratives, and enabling sales teams to drive revenue growth. Josh is passionate about understanding customer needs and translating complex technical capabilities into clear business value. His expertise spans across product positioning, messaging, competitive analysis, content creation, and sales enablement, particularly within the CRM and marketing automation domains.
Professional Summary
Josh Marlar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Senior Director, Product Marketing at Salesforce
Leads and scales product marketing initiatives for key Salesforce products, focusing on go-to-market strategy, messaging, and sales enablement to drive global adoption and revenue.
Key Leadership in Pardot Product Marketing
Played a pivotal role in Pardot's product marketing (prior to and after Salesforce acquisition), significantly contributing to its market positioning, growth, and integration within the Salesforce ecosystem.
Go-to-Market Strategy Execution
Successfully launched multiple products and features, developing comprehensive GTM plans that aligned product, marketing, and sales teams to achieve business objectives.
Development of High-Impact Sales Enablement Programs
Created and delivered effective sales tools, training, and resources that empowered sales teams to articulate product value and improve win rates.
Educational Background
Political Science and Government
University of Mississippi
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Company Overview
TintriTintri, now a part of DataDirect Networks (DDN), specialized in intelligent infrastructure solutions for virtualized and cloud environments. Their core offering, VM-aware storage (VAS), was designed to simplify storage management by providing visibility and control at the virtual machine level. This approach helped enterprises eliminate storage complexity, optimize performance with real-time, actionable analytics, and automate storage tasks, making it easier to manage and scale their virtualized workloads and private cloud deployments.
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