Multithread effectively and personalize outreach to convert deals faster
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Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Joe Troy is a highly regarded entrepreneur, digital marketing strategist, and consultant, particularly known for his expertise in SEO, lead generation, and helping marketing agencies scale their operations. He is the founder of several successful ventures, including Digital Triggers, which provides white-label services and training to agencies, and previously co-founded companies like PPC Ad Editor and WP Zinc. Joe is recognized for his practical, results-driven approach to online marketing, offering actionable advice and systems that businesses can implement for growth. He is also an author and educator, sharing his knowledge through various courses, webinars, podcasts ('The Agency Freedom Podcast'), and speaking engagements, empowering other entrepreneurs and marketers to build profitable and sustainable businesses.
Joe Troy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and scaled Digital Triggers, a prominent company offering white-label marketing services, software (like Lead Snap), and comprehensive training programs tailored for digital marketing agencies seeking growth and operational efficiency.
Developed Lead Snap, a comprehensive CRM and marketing automation platform designed specifically to help marketing agencies manage clients, automate lead generation, and streamline their fulfillment processes.
Authored numerous influential guides, articles, and comprehensive training courses on topics such as SEO, client acquisition, agency scaling, and local marketing, educating thousands of marketers and business owners worldwide.
Hosts a popular podcast aimed at agency owners, sharing insights, strategies, and interviews with industry leaders to help them build more profitable, systematized, and ultimately, freedom-driven businesses.
Frequently invited to speak at industry conferences and online summits, sharing his expertise on digital marketing trends, agency operations, and business growth strategies with a global audience.
Loyola University Maryland - Year 1988
Loyola University Maryland - Year 1981
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Coalfire is a leading cybersecurity advisory and assessment firm. They provide services to private and public sector organizations to help them prevent, detect, and respond to cyber threats and manage cyber risks. Key areas of expertise include cloud security, compliance (e.g., PCI DSS, HIPAA, FedRAMP, ISO 27001), penetration testing, application security, and cyber engineering. Coalfire aims to help organizations navigate the complexities of cybersecurity and achieve their business objectives securely.
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