Josephine Murray
Charleston, South Carolina,United States
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Josephine Murray is a highly accomplished Lead UX Researcher and Strategist with over 15 years of experience in shaping user-centric digital products and services. She possesses a deep understanding of qualitative and quantitative research methodologies, translating complex user needs into actionable design insights. Josephine is passionate about fostering empathy-driven design cultures within organizations and has a proven track record of leading research initiatives that significantly improve user engagement and product success. She is adept at mentoring research teams, collaborating with cross-functional stakeholders (product, engineering, marketing), and advocating for the user at every stage of the product development lifecycle. Her work spans various industries, including e-commerce, healthcare technology, and SaaS platforms.
Professional Summary
Josephine Murray's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Flagship E-commerce Platform
Led the user research and strategy for a complete overhaul of a major e-commerce platform, resulting in a 25% increase in conversion rates and a 40% reduction in user-reported friction points within 6 months of launch.
Establishment of a Centralized Research Repository
Spearheaded the creation and implementation of a company-wide user research repository, democratizing access to insights and significantly improving the efficiency of the product development process.
Published 'The Empathetic Interface'
Authored a well-received book on practical empathetic design principles for digital products, which has been adopted as recommended reading in several university design programs.
Keynote Speaker at UX Global Summit 2022
Delivered a keynote presentation on 'The Future of Ethical AI in User Experience' to an audience of over 2000 UX professionals, researchers, and designers.
Educational Background
Bachelor of Science in Fine Arts, Art History and Studio Art
Samford University - Year 2005
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Company Overview
Simpli.fiSimpli.fi is a leading advertising technology company specializing in localized programmatic advertising solutions. They enable advertisers and agencies to execute targeted and efficient campaigns across various digital channels, including Connected TV (CTV), mobile, display, and video, by leveraging granular location-based and audience data. Their platform empowers users to reach specific audiences with precision and optimize ad spend for better performance based on real-world behaviors and locations.
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