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Jorge Segares is a distinguished leader and influential figure within the Costa Rican and international coffee industry. With over two decades of dedicated experience, he has been instrumental in shaping policies, promoting sustainability, and enhancing the global reputation of Costa Rican coffee. His work primarily focuses on advocating for coffee producers, ensuring quality standards, and navigating the complexities of the global coffee market. He is recognized for his strategic vision and commitment to the economic and social well-being of the coffee sector in Costa Rica.
Jorge Segares's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Served in prominent leadership roles, including as President of the Costa Rican Coffee Institute (ICAFE), where he guided national coffee policies, research, and promotional strategies to benefit thousands of coffee producers and enhance the 'Café de Costa Rica' brand.
Championed and implemented initiatives focused on sustainable coffee production, environmental protection, and fair labor practices within the Costa Rican coffee sector, contributing to its image as a producer of high-quality, responsibly-grown coffee.
Actively represented Costa Rican coffee interests in international forums, trade negotiations, and global coffee organizations, working to open new markets and strengthen relationships with buyers worldwide.
Spearheaded efforts to improve coffee quality through research, technological adoption, and educational programs for coffee growers, ensuring Costa Rica remains at the forefront of specialty coffee production.
INCAE Business School - Year 2009
The University of Texas at Austin - Red McCombs School of Business - Year 2010
Universidad de Costa Rica - Year 2002
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