Jordan Purcell
Cincinnati Metropolitan Area,United States
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Jordan Purcell is the Chief Executive Officer of ClassPass, a leading global fitness and wellness membership platform. With a strong background in product strategy and technology, Jordan has been instrumental in shaping ClassPass's offerings and driving its growth. Before assuming the CEO role in early 2023, he served as the Head of Product at ClassPass, where he spearheaded innovations that enhanced user experience and expanded the platform's reach. His career also includes impactful roles at Google and McKinsey & Company, providing him with a diverse perspective on business operations, market analysis, and strategic development. Jordan is passionate about leveraging technology to make wellness accessible and empowering individuals to lead healthier lives.
Professional Summary
Jordan Purcell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO of ClassPass
Appointed CEO in 2023, leading ClassPass's global strategy, innovation, and growth in the competitive fitness and wellness subscription market, particularly navigating its integration with Mindbody.
Product Leadership at ClassPass
As Head of Product prior to becoming CEO, significantly contributed to the platform's evolution, user engagement strategies, and expansion of partner networks, enhancing the value proposition for both users and fitness studios.
Strategic Development at Google
Contributed to strategic initiatives and product development during his tenure at Google, gaining valuable experience in a large-scale technology environment.
Management Consulting at McKinsey & Company
Advised leading companies on strategy, operations, and organizational improvements as a consultant at McKinsey, building a strong foundation in business analytics and problem-solving.
Educational Background
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication
Miami University - Year 2014
Associate’s Degree, Business Administration and Management, General
Miami University - Year 2006
High School
Edgewood High - Year 2002
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Company Overview
DMI (Digital Management, LLC)Digital Management, LLC (DMI) is a global digital transformation services company that helps commercial enterprises and government agencies design, build, and run next-generation digital solutions. They specialize in areas such as mobile strategy and app development, UX/UI design, cloud migration and management, data analytics, artificial intelligence, and cybersecurity, aiming to improve customer engagement, operational efficiency, and competitive advantage for their clients.
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