Jordan Glazier

Founder and CEO, Wildfire Systems, Inc
Encinitas, California,United States
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Who Is Jordan Glazier?

Total Experience34 years
CompanyWildfire Systems, Inc
CountryUnited States

Jordan Glazier is a seasoned executive, entrepreneur, and investor with a strong track record in building and scaling digital media and e-commerce businesses. He is currently a Partner at The Chernin Group, a multi-stage investment firm dedicated to building and investing in category-defining businesses in media, commerce, and technology. Concurrently, he serves as the Co-founder and CEO of Wildfire Systems, an innovative B2B technology platform that enables enterprises to embed white-label rewards, cashback, and shopping companion features into their existing digital experiences. Prior to his current roles, Jordan was widely recognized for his transformative leadership as CEO of Eventful, a leading digital media company for local events and entertainment. Under his guidance, Eventful grew significantly, reaching over 20 million monthly unique users and establishing itself as a key player in the event discovery space before its successful acquisition by CBS Local Digital Media. His career reflects a deep understanding of consumer internet, digital marketing, and strategic growth, with a focus on creating value and driving innovation.

How Did Jordan Glazier's Career Path Shape Their Journey?

Jordan Glazier's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Wildfire Systems, Inc - Founder and CEO(2017 to Present)
Glazier Advisors - Managing Director(2015 to 2018)
CBS Local - SVP, Digital Strategy(2014 to 2014)
Eventful - CEO(2006 to 2014)
ClientShop - COO(2005 to 2006)
eBay - General Manager, eBay Business, Computers and Electronics(2000 to 2004)
GATX Corp - Vice President, GATX Distribution Centers(1997 to 2000)
Boston Consulting Group - Management Consultant(1990 to 1997)

What Are Jordan Glazier's Key Achievements?

Scaled Eventful to Global Prominence and Successful Acquisition

As CEO of Eventful (2006-2014), Jordan Glazier spearheaded the company's growth from an early-stage startup to a leading global digital service for local events and entertainment. He expanded its user base to over 20 million monthly unique visitors and successfully navigated the company to its acquisition by CBS Local Digital Media in 2014, demonstrating strong leadership and strategic vision.

Co-founded and Leads Wildfire Systems

In 2017, Jordan co-founded Wildfire Systems and serves as its CEO. Wildfire develops a patented B2B platform that empowers major enterprises (including financial institutions, mobile carriers, and tech companies) to integrate sophisticated rewards, cashback, and shopping companion functionalities into their existing digital touchpoints, thereby enhancing customer loyalty and creating new revenue streams.

Partner at The Chernin Group (TCG)

As a Partner at The Chernin Group since 2014, Jordan Glazier plays a pivotal role in identifying, investing in, and advising high-growth consumer-facing companies across media, commerce, and technology. He leverages his extensive operational and strategic expertise to help portfolio companies scale and achieve market leadership.

Early E-commerce Pioneer at eBay

Prior to Eventful, Jordan held several leadership positions at eBay, including General Manager of eBay Canada and various roles in international expansion and category management, contributing to the company's early global growth and success in the e-commerce sector.

What's Jordan Glazier's Educational Background?

Masters Management, Marketing, Finance, International Business

Northwestern University - Kellogg School of Management - Year 1993

BA, International Relations

University of Michigan - Year 1986

International Relations

The London School of Economics and Political Science (LSE) - Year 1988

Degree Program

Francis W. Parker School - Year 1982

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Notable news
Hiring actively
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Company Overview

Wildfire Systems, Inc
Total employees65
HeadquartersSan Diego
Founded2017

Wildfire Systems provides a white-label platform that enables enterprises to embed social commerce, rewards, and cashback offerings directly into their existing services. This helps partners drive customer engagement, loyalty, and new revenue streams by seamlessly integrating shopping incentives and affiliate marketing capabilities into their own digital experiences.

Wildfire Systems, Inc Funding Information
Unknown - Total Funding Raised
$10M - Most recent funding amount
3 - Number of funding rounds
24 May, 2022 - Latest funding round
Lead Investors:
QED Investors
General Catalyst
Sands Capital Ventures
Tribeca Venture Partners
Company Ventures
Max Ventures

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