Joni Collins is an accomplished User Experience (UX) Design and Research Leader with over 15 years of experience in crafting intuitive, engaging, and accessible digital products. She is passionate about human-centered design methodologies, believing that deep empathy for users is the cornerstone of impactful innovation. Joni has a proven track record of leading cross-functional teams to deliver award-winning user experiences for B2B and B2C platforms across various industries, including fintech, healthcare, and e-commerce. Her expertise lies in translating complex user needs and business requirements into elegant design solutions, driving user adoption, and achieving key business objectives. Joni is also a strong advocate for ethical design practices and inclusive research, constantly seeking to create products that serve diverse populations effectively.
Joni Collins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the complete UX overhaul for a major financial technology platform, resulting in a 40% increase in user engagement and a 25% reduction in customer support inquiries within the first six months post-launch.
Built a UX research department from the ground up at a fast-growing health-tech startup, implementing robust research methodologies and mentoring a team of 8 researchers, significantly improving product-market fit.
Received the 'Innovator of the Year' award for pioneering a novel mixed-methods approach to user research that combines qualitative insights with large-scale behavioral analytics, leading to breakthrough product features.
Authored a chapter in the acclaimed book 'Designing for All: Accessibility and Inclusion in the Digital Age,' contributing to industry knowledge on creating equitable digital experiences.
Delivered a well-received keynote on 'The Future of Empathetic AI in User Experience' to an audience of over 2,000 UX professionals, thought leaders, and academics.
Indiana University Indianapolis
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Old National Bank is the largest financial services bank holding company headquartered in Indiana. Since its founding in Evansville in 1834, Old National has focused on community banking, developing long-term, relationship-based partnerships with individuals and businesses in its communities. It offers a wide range of financial services, including commercial and consumer loan and deposit products, mortgage lending, lease financing, trust and investment management, and wealth management services. Old National prides itself on its client-centric approach and strong community involvement across the Midwest and increasingly in other regions.
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