Jonathan McClement is an accomplished entrepreneur and leader in the technology and digital marketing space, currently serving as the Co-Founder and CEO of Willow Inc. Willow is a platform designed to empower creators by providing them with tools to consolidate their online presence and monetize their content. With over 15 years of experience, Jonathan has a strong background in digital strategy, SEO, content marketing, and product development, particularly within the iGaming and tech startup sectors. Prior to Willow, he held senior leadership positions at major international companies such as Kindred Group (Unibet) and Betsson Group, where he was instrumental in driving digital growth and innovation. His expertise lies in scaling businesses, building high-performing teams, and navigating the evolving landscape of the creator economy.
Jonathan McClement's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and leads Willow, a rapidly growing platform that provides essential tools for creators to manage their link-in-bio, audience engagement, and monetization efforts. Secured funding and scaled the company to serve a global user base.
Held key leadership roles, including Head of Digital Marketing at Kindred Group and Head of SEO & Content at Betsson Group, significantly contributing to the digital footprint and customer acquisition strategies of these major online gaming companies.
Demonstrated ability to identify market opportunities and build technology products from the ground up, fostering innovation and leading teams to achieve substantial growth in competitive environments.
Developed and executed advanced SEO and content strategies that resulted in improved organic visibility, traffic acquisition, and user engagement for multiple international brands over his career.
Columbia University - Year 2018
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