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John Lauer

Director of Demand Generation, AEM
Jenkintown, Pennsylvania,United States
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John Lauer's Overview

Total Experience33 years
CompanyAEM
CountryUnited States

John Lauer is a seasoned technology executive, entrepreneur, and investor, best known as the co-founder and former CEO of Zipwhip, the pioneering business-texting platform. Under his leadership, Zipwhip revolutionized how businesses communicate with customers by enabling texting on existing landline and toll-free numbers. He successfully scaled the company from its inception to a market leader, culminating in its acquisition by Twilio for approximately $850 million in 2021. John has extensive experience in SaaS, mobile technologies, and telecommunications. Post-Zipwhip, he has been involved as an operating partner at K1 Investment Management and serves on various boards, leveraging his expertise to guide other growing technology companies. He is recognized for his innovative vision, leadership in scaling technology businesses, and significant contributions to the enterprise communication landscape.

Professional Summary

John Lauer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

AEM - Director of Demand Generation (2022 to Present)
Aon - Marketing Strategy Director (2015 to 2022)
Lauer Marketing - Founder and CEO (2010 to 2015)
Simpay - Director of Marketing (2011 to 2015)
TelVue Corporation - Marketing Manager (2008 to 2010)
Blanco America - Marketing Manager (2000 to 2008)
Thomas J Paul - Account Executive (1997 to 2000)
STERN'S DEPARTMENT STORES - Advertising Coordinator (1995 to 1997)

Notable Achievements

Co-founded and Scaled Zipwhip to Market Leadership

Co-founded Zipwhip in 2007 and served as its CEO, transforming it into a leading SaaS provider for business texting solutions. He was instrumental in popularizing texting for toll-free and landline numbers, creating a new communication channel for businesses.

Led Zipwhip to Successful $850M Acquisition by Twilio

Successfully navigated Zipwhip's growth and strategic positioning, leading to its acquisition by Twilio in July 2021 for approximately $850 million, a major validation of the company's vision and impact in the communication technology sector.

EY Entrepreneur Of The Year® 2019 Award Winner

Recognized for his outstanding entrepreneurial achievements, innovation, and leadership in the technology sector, receiving the prestigious EY Entrepreneur Of The Year® Award in the Pacific Northwest region for his work with Zipwhip.

Pioneered Texting for Business Landlines and Toll-Free Numbers

Under his guidance, Zipwhip developed and popularized the technology that allowed businesses to send and receive text messages using their existing landline and toll-free phone numbers, fundamentally changing business-to-consumer communication.

Educational Background

Master of Business Administration (M.B.A.), Marketing

Bloomsburg University of Pennsylvania - Year 1994

B.S. Business Administration, Management

Commonwealth University-Bloomsburg - Year 1989

Buying Intent Signals for John Lauer

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

AEM
Total employees30000
HeadquartersSanta Clara
Founded1993

NVIDIA Corporation is a global technology company renowned for designing and manufacturing graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. More recently, NVIDIA has become a dominant force in artificial intelligence (AI) and high-performance computing, powering data centers, autonomous vehicles, robotics, and AI research worldwide. Their innovations in accelerated computing are reshaping industries from healthcare to finance.

AEM Stock Information
AEM, Inc. is listed on the NASDAQ under the ticker symbol NVDA. The company went public on January 22, 1999

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