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John Roa is a seasoned entrepreneur, investor, author, and keynote speaker with a strong background in technology, design, and business strategy. He is widely recognized as the founder of ÄKTA, a highly successful digital experience and engagement consultancy, which he led to its acquisition by Salesforce. John is also the author of 'A Practical Way to Get Rich... and Die Trying,' a book that candidly shares his entrepreneurial journey and insights. He is known for his expertise in digital transformation, user experience (UX) design, and building high-growth companies. John is passionate about innovation, challenging conventional wisdom, and helping other entrepreneurs navigate the complexities of the business world.
John Roa's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Founded ÄKTA, an award-winning digital experience design and development agency, in 2010. Grew the company significantly, leading to its successful acquisition by Salesforce in 2015, demonstrating exceptional entrepreneurial acumen and value creation.
Wrote and published a well-received book offering a raw and honest account of the entrepreneurial path, providing practical advice and lessons learned from his experiences in building and selling a company.
Frequently invited to speak at industry conferences and corporate events on topics including entrepreneurship, digital innovation, customer experience, and company culture. Known for his engaging and insightful presentations.
Post-ÄKTA, John Roa continued his entrepreneurial endeavors by founding CXT, focusing on leveraging technology to enhance customer experiences, though he has since moved on to other ventures and speaking.
Actively invests in and advises early-stage technology startups, leveraging his experience to help guide new entrepreneurs and foster innovation in the tech ecosystem.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Anthology provides a comprehensive suite of EdTech solutions and services to higher education institutions, K-12 schools, and businesses globally. Their offerings span learning management systems (LMS), student information systems (SIS), constituent relationship management (CRM), and analytics, aiming to enhance the learner experience and institutional effectiveness. They were formed through the merger of several leading EdTech companies, including Blackboard, Campus Management, Campus Labs, and iModules, to create a more holistic technology partner for the education community.
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