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Johnny Morris

Founder & Chief Product Officer, Fifth Dimension
Greater London, England,United Kingdom
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Johnny Morris's Overview

Total Experience29 years
CompanyFifth Dimension
CountryUnited Kingdom

Johnny Morris is a highly acclaimed American billionaire businessman and conservationist, renowned as the founder, majority owner, and CEO of Bass Pro Shops, a leading North American retailer of outdoor recreation merchandise. Born in 1948, Morris began his entrepreneurial journey in 1972 by selling fishing tackle out of a small space in his father's liquor store in Springfield, Missouri. His passion for the outdoors and keen understanding of customer needs fueled the company's growth into a retail giant. Beyond his business success, Morris is a dedicated conservationist, having invested significantly in wildlife preservation and education. He is the visionary behind the Wonders of Wildlife National Museum & Aquarium in Springfield, an institution that celebrates conservation and the outdoors. His commitment to conservation has earned him numerous accolades, and he continues to advocate for the protection of natural habitats for future generations.

Professional Summary

Johnny Morris's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fifth Dimension - Founder & Chief Product Officer (2023 to Present)
illustreets.co.uk - Co-founder / Advisor (2018 to Present)
Wayhome - Chief Operating Officer (2020 to 2023)
Countrywide Plc - Analytics Director (2015 to 2018)
Hamptons International - Head of Research (2013 to 2015)
Hometrack - Product Analyst (2011 to 2013)
Catalyst Housing Group - Analyst (2009 to 2011)
CB Richard Ellis - Consultant (2008 to 2009)
Hamptons International - Consultant (2007 to 2008)

Notable Achievements

Founder and CEO of Bass Pro Shops

Established Bass Pro Shops in 1972, transforming it from a modest fishing tackle counter into one of the largest and most admired outdoor retailers in North America, with a significant presence across the US and Canada.

Creation of Wonders of Wildlife National Museum & Aquarium

Conceived and spearheaded the development of the Wonders of Wildlife National Museum & Aquarium, a world-class conservation attraction located in Springfield, Missouri, often voted as America's Best Aquarium and Best New Attraction.

Recipient of the Audubon Medal

Awarded the prestigious Audubon Medal by the National Audubon Society for his lifelong contributions to conservation and his commitment to protecting wildlife and their habitats.

Development of Big Cedar Lodge

Developed Big Cedar Lodge, a premier wilderness resort in Missouri’s Ozark Mountains, offering guests immersive outdoor experiences and promoting appreciation for nature. The resort includes world-class golf courses designed by legends of the game.

Acquisition of Cabela's

Successfully led the acquisition of rival outdoor retailer Cabela's in 2017, further solidifying Bass Pro Shops' position as a dominant force in the outdoor recreation market.

Teddy Roosevelt Conservation Award

Recognized with the Teddy Roosevelt Conservation Award for his exceptional leadership and dedication to conservation efforts, mirroring the legacy of President Theodore Roosevelt.

Educational Background

APMP, Association of project management practitioner's qualification

University College London - Year 2010

Chemistry

University of Bristol - Year 2003

Buying Intent Signals for Johnny Morris

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Fifth Dimension
Total employees35
HeadquartersLondon
Founded2021

Fifth Dimension is an AI company focused on transforming the (re)insurance and financial services industries. They develop AI-powered solutions and platforms to enhance underwriting, risk assessment, claims processing, and overall operational efficiency. Their goal is to help organizations leverage data and artificial intelligence to make better decisions and manage complex risks in the built environment and beyond.

Fifth Dimension Funding Information
$10.4M - Total Funding Raised
$10.4M - Most recent funding amount
1 - Number of funding rounds
14 Sep, 2022 - Latest funding round
Lead Investors:
Anthemis Group
Chaucer Group
Aviva
Sony Innovation Fund

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