Johnny Morris is a highly acclaimed American billionaire businessman and conservationist, renowned as the founder, majority owner, and CEO of Bass Pro Shops, a leading North American retailer of outdoor recreation merchandise. Born in 1948, Morris began his entrepreneurial journey in 1972 by selling fishing tackle out of a small space in his father's liquor store in Springfield, Missouri. His passion for the outdoors and keen understanding of customer needs fueled the company's growth into a retail giant. Beyond his business success, Morris is a dedicated conservationist, having invested significantly in wildlife preservation and education. He is the visionary behind the Wonders of Wildlife National Museum & Aquarium in Springfield, an institution that celebrates conservation and the outdoors. His commitment to conservation has earned him numerous accolades, and he continues to advocate for the protection of natural habitats for future generations.
Johnny Morris's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established Bass Pro Shops in 1972, transforming it from a modest fishing tackle counter into one of the largest and most admired outdoor retailers in North America, with a significant presence across the US and Canada.
Conceived and spearheaded the development of the Wonders of Wildlife National Museum & Aquarium, a world-class conservation attraction located in Springfield, Missouri, often voted as America's Best Aquarium and Best New Attraction.
Awarded the prestigious Audubon Medal by the National Audubon Society for his lifelong contributions to conservation and his commitment to protecting wildlife and their habitats.
Developed Big Cedar Lodge, a premier wilderness resort in Missouri’s Ozark Mountains, offering guests immersive outdoor experiences and promoting appreciation for nature. The resort includes world-class golf courses designed by legends of the game.
Successfully led the acquisition of rival outdoor retailer Cabela's in 2017, further solidifying Bass Pro Shops' position as a dominant force in the outdoor recreation market.
Recognized with the Teddy Roosevelt Conservation Award for his exceptional leadership and dedication to conservation efforts, mirroring the legacy of President Theodore Roosevelt.
University College London - Year 2010
University of Bristol - Year 2003
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