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John Cowart

Vice President of Business Development, RSM (Retail Sports Marketing)
Rogers, Arkansas,United States
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John Cowart's Overview

Total Experience33 years
CompanyRSM (Retail Sports Marketing)
CountryUnited States

John 'JC' Cowart is a distinguished software engineer, acclaimed speaker, and prolific writer known for his deep expertise in web technologies, JavaScript, serverless architectures, and developer experience. He has a talent for breaking down complex technical subjects into understandable and engaging content, widely shared through his popular blog posts, conference talks, and workshops. JC is passionate about building performant, scalable applications and fostering collaborative, innovative engineering cultures. He actively contributes to the tech community by sharing knowledge, mentoring, and advocating for best practices in software development.

Professional Summary

John Cowart's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

RSM (Retail Sports Marketing) - Vice President of Business Development (2024 to Present)
InMarket - Senior Sales Director (2023 to 2024)
Valassis - Senior Account Executive, Valassis Digital (2015 to 2020)
Pace Communications - Senior Manager, Marketing and Sales (2013 to 2015)
Gameday Productions - Vice President of Sales (2012 to 2013)
IMG - Senior Director of Business Development, (2010 to 2012)
Richard Petty Motorsports - Vice President, Business Development (2009 to 2009)
Kevin Harvick, Inc. - Director of Sales and Marketing (2006 to 2008)
NASCAR - Director of Sales, NASCAR Images (2004 to 2005)
Lennox International - Director of Motorsports (2001 to 2004)

Notable Achievements

Influential Technical Author and Blogger

Widely recognized for his insightful and practical articles on Medium and his personal blog, covering topics from JavaScript frameworks and performance optimization to cloud computing and developer productivity, reaching a global audience of developers.

Sought-After Conference Speaker

Frequently invited to speak at major national and international technology conferences, where he delivers engaging and informative talks on cutting-edge web development trends, serverless patterns, and improving the craft of software engineering.

Developer Advocacy and Community Leadership

Known for his strong presence in the developer community, actively engaging, mentoring, and championing developer needs. He has played key roles in fostering vibrant online and offline communities around various technologies.

Architect of Modern Web Applications

Successfully architected and led the development of complex, scalable web applications and platforms for various companies, demonstrating a strong command of modern frontend and backend technologies.

Educational Background

Bachelor of Arts (B.A.), Management

University of Alabama - Year 1994

Buying Intent Signals for John Cowart

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

RSM (Retail Sports Marketing)
Total employees66
HeadquartersMilwaukee
Founded1991

Retail Sports Marketing (RSM) International is a full-service sports marketing agency that connects brands with fans. They specialize in retail activation, sponsorship strategy, experiential marketing, and measurement, partnering with Fortune 500 companies, professional sports leagues, teams, and collegiate properties to deliver impactful marketing programs.

RSM (Retail Sports Marketing) Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not publicly disclosed

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