John DeMartino
Atlanta Metropolitan Area,United States
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John DeMartino is a highly experienced executive in the digital marketing and advertising technology sectors. He is best known for his tenure as the Chief Executive Officer of Conversant, LLC (formerly ValueClick, Inc.), where he led the company's transformation into a leader in personalized digital marketing. Under his leadership, Conversant focused on leveraging data and technology to create individualized marketing experiences across various devices and channels. Prior to becoming CEO, he held other significant roles within ValueClick, including President. After Conversant's acquisition by Epsilon (and subsequently Publicis Groupe), DeMartino continued to play a key role, including serving as President of Epsilon Digital Media Solutions. His expertise encompasses digital media strategy, data-driven advertising, company scaling, and M&A integration.
Professional Summary
John DeMartino's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO of Conversant, LLC
Successfully led Conversant (formerly ValueClick) as its CEO, spearheading its strategic shift towards personalized digital marketing and driving significant growth.
Transformation of ValueClick to Conversant
Orchestrated the rebranding and strategic repositioning of ValueClick to Conversant, focusing on data-driven, personalized advertising solutions.
Leadership through Acquisition
Guided Conversant through its acquisition by Epsilon and later its integration into Publicis Groupe, ensuring continuity and strategic alignment.
President, Epsilon Digital Media Solutions
Served as President of Epsilon's Digital Media Solutions, leveraging Conversant's capabilities within the larger Epsilon and Publicis Groupe ecosystem.
Pioneer in Programmatic and Personalized Advertising
Championed the development and adoption of advanced programmatic advertising technologies and personalized marketing at scale throughout his career.
Educational Background
Bachelor's degree, Business Administration, Management and Operations
Western Connecticut State University - Year 1993
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Company Overview
CloverClover Network, Inc. provides integrated point-of-sale (POS) hardware and software solutions designed for small and medium-sized businesses. Its platform enables merchants to accept various payment types, manage inventory, track sales, run customer loyalty programs, and streamline overall business operations. Clover offers a range of devices, from handheld units to full countertop systems, and a cloud-based platform with an app market, allowing businesses to customize functionalities to their specific needs. It is a subsidiary of Fiserv.
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