highperformr logo

Joey Brander

Founding Team & Vice President, Corporate Development, TMRW Sports
Boca Raton, Florida,United States
Find Joey Brander's Email
Find Joey Brander’s Phone

Joey Brander's Overview

Total Experience67 years
CompanyTMRW Sports
CountryUnited States

Joey Brander is a prominent figure in the venture capital landscape, widely recognized as the Co-Founder and Managing Partner of First Serve Partners. His firm specializes in early-stage investments across the sports, media, entertainment, and consumer technology sectors. Brander has distinguished himself by successfully bridging the worlds of professional sports/entertainment and venture capital, often collaborating with high-profile athletes and entertainers as limited partners and strategic advisors. He is known for his sharp eye for emerging trends and his ability to leverage an extensive network to foster growth and provide strategic value to portfolio companies. His early start and significant achievements, including raising substantial funds at a young age and being recognized by Forbes, have positioned him as a dynamic and influential investor in his focus industries.

Professional Summary

Joey Brander's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TMRW Sports - Founding Team & Vice President, Corporate Development (2021 to Present)
Greyson Clothiers - Investor (2025 to Present)
BLOCK Training - Investor (2022 to Present)
LEASY - Investor (2021 to Present)
FastFarma (YC S21) - Investor & Advisor (2021 to Present)
Flowbo.co - Investor (2021 to Present)
Eternal - Investor & Advisor (2021 to Present)
Monet - Salario al Instante (YC S21) - Investor (2021 to Present)
Kodda - Investor (2021 to Present)
OverActive Media Group - Investor & Advisor (2019 to Present)
Sleek - Investor & Advisor (2020 to Present)
Splyce Inc. - Investor & Advisor (2018 to Present)
Askott Entertainment - Investor (2019 to Present)
DEMGROUP - Investor & Advisor (2020 to Present)
First Serve Partners - Managing Partner (2016 to 2022)

Notable Achievements

Co-Founder & Managing Partner, First Serve Partners

Successfully co-founded and leads First Serve Partners, a venture capital firm specializing in sports, media, and entertainment technology. He has been instrumental in raising significant capital and building a diverse portfolio of innovative companies.

Forbes 30 Under 30 - Venture Capital

Recognized in the Forbes 30 Under 30 list for Venture Capital in 2020, highlighting his impactful contributions and leadership in the investment community at a young age.

Building a Network of Athlete/Celebrity LPs

Cultivated a unique investor base for First Serve Partners, including numerous current and former professional athletes, team owners, and entertainment executives, leveraging their insights and networks for portfolio companies.

Strategic Advisor and Board Member

Serves on the board or as a key advisor for several portfolio companies, providing strategic guidance on growth, market positioning, and partnership development.

Educational Background

Fordham University

Saint Andrew's School

Pine Crest School

Buying Intent Signals for Joey Brander

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

TMRW Sports
Total employees65
HeadquartersPalm Beach Gardens
Founded2022

TMRW Sports, co-founded by sports icons Tiger Woods and Rory McIlroy along with sports executive Mike McCarley, is a technology-focused company dedicated to building progressive, innovative approaches to sports, entertainment, and media. Their flagship project, TGL, is a new tech-infused golf league in partnership with the PGA TOUR, featuring team-based competition in a custom-built, data-rich arena, broadcast in primetime.

TMRW Sports Funding Information
Undisclosed - Total Funding Raised
Undisclosed - Most recent funding amount
1 - Number of funding rounds
Nov 2, 2022 - Latest funding round
Lead Investors:
Tiger Woods
Rory McIlroy
Mike McCarley
Fenway Sports Group (John Henry, Tom Werner)
Arthur Blank (AMB Sports and Entertainment)
Serena Williams (Serena Ventures)
Venus Williams
Lewis Hamilton
Stephen Curry
Shohei Ohtani
Justin Timberlake
Andy Murray
Alex Morgan
Servando Carrasco
Chris Paul
Candace Parker
Jozy Altidore
Gareth Bale (CMD SG)
Josh Allen
Kelvin Beachum
Larry Fitzgerald
Andre Iguodala
Sidney Crosby
Kirk Posmantur (Connect Ventures)
David Blitzer (Harris Blitzer Sports & Entertainment)
Ryan M. Schneider (CEO, RealPage)
Eric Grubman (Chairman, Super Group)
Ancora
Dynasty Equity
Kevin Durant and Rich Kleiman (Boardroom Sports Holdings)

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.