Joey Brander is a prominent figure in the venture capital landscape, widely recognized as the Co-Founder and Managing Partner of First Serve Partners. His firm specializes in early-stage investments across the sports, media, entertainment, and consumer technology sectors. Brander has distinguished himself by successfully bridging the worlds of professional sports/entertainment and venture capital, often collaborating with high-profile athletes and entertainers as limited partners and strategic advisors. He is known for his sharp eye for emerging trends and his ability to leverage an extensive network to foster growth and provide strategic value to portfolio companies. His early start and significant achievements, including raising substantial funds at a young age and being recognized by Forbes, have positioned him as a dynamic and influential investor in his focus industries.
Joey Brander's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and leads First Serve Partners, a venture capital firm specializing in sports, media, and entertainment technology. He has been instrumental in raising significant capital and building a diverse portfolio of innovative companies.
Recognized in the Forbes 30 Under 30 list for Venture Capital in 2020, highlighting his impactful contributions and leadership in the investment community at a young age.
Cultivated a unique investor base for First Serve Partners, including numerous current and former professional athletes, team owners, and entertainment executives, leveraging their insights and networks for portfolio companies.
Serves on the board or as a key advisor for several portfolio companies, providing strategic guidance on growth, market positioning, and partnership development.
Fordham University
Saint Andrew's School
Pine Crest School
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TMRW Sports, co-founded by sports icons Tiger Woods and Rory McIlroy along with sports executive Mike McCarley, is a technology-focused company dedicated to building progressive, innovative approaches to sports, entertainment, and media. Their flagship project, TGL, is a new tech-infused golf league in partnership with the PGA TOUR, featuring team-based competition in a custom-built, data-rich arena, broadcast in primetime.
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