Joey Montoya is the visionary founder and CEO of Urban Native Era (UNE), a dynamic brand established in 2012 dedicated to increasing the visibility of Indigenous peoples through fashion and design. A member of the Lipan Apache tribe, Montoya started UNE to challenge stereotypes and provide a platform for contemporary Indigenous expression. His work focuses on creating awareness, fostering community, and empowering Indigenous individuals by sharing stories and perspectives that are often overlooked. Through UNE, he has successfully merged activism with entrepreneurship, creating apparel and content that resonate deeply within and beyond Indigenous communities.
Joey Montoya's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and scaled Urban Native Era since 2012, establishing it as a prominent voice and brand for Indigenous visibility and modern cultural expression.
Recognized by Forbes for his impactful work in the art and style sector, highlighting his entrepreneurial success and commitment to Indigenous representation through Urban Native Era.
Cultivated a significant online and offline community around Urban Native Era, fostering dialogue, connection, and empowerment among Indigenous peoples and allies worldwide.
Consistently uses his platform and brand to advocate for accurate and positive representation of Indigenous cultures, challenging stereotypes and promoting awareness.
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