Joey De
United States,United States
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Joey De is a results-oriented Senior Product Designer with 8 years of experience crafting user-centered digital experiences for web and mobile platforms. Joey possesses a strong understanding of the end-to-end design process, from initial research and ideation through to prototyping, user testing, and final handoff to development teams. With a keen eye for detail and a passion for solving complex usability challenges, Joey excels at translating user needs and business requirements into intuitive and aesthetically pleasing interfaces. They are proficient in a variety of design and prototyping tools (e.g., Figma, Sketch, Adobe XD) and have a solid grasp of agile methodologies, often collaborating closely with product managers, engineers, and other stakeholders to deliver impactful solutions. Joey is committed to continuous learning and staying abreast of the latest design trends and technologies to drive innovation.
Professional Summary
Joey De's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Mobile Application
Led the complete redesign of a flagship mobile application, resulting in a 25% increase in user engagement and a 15% improvement in task completion rates within the first three months post-launch.
Accessibility Initiative Lead
Championed and led an accessibility initiative across multiple product lines, ensuring WCAG 2.1 AA compliance and significantly improving the user experience for individuals with disabilities. Received internal recognition for impact.
Design System Contribution
Key contributor to the development and rollout of a new company-wide design system, which accelerated product development cycles by 20% and improved design consistency across platforms.
Educational Background
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Company Overview
Industrial and Commercial Bank of ChinaIndustrial and Commercial Bank of China Ltd. (ICBC) is a Chinese multinational state-owned commercial bank. Founded as a limited company on January 1, 1984, it is the largest bank in the world by total assets. ICBC provides comprehensive financial products and services to millions of personal customers and corporate clients. Its business scope includes corporate and personal banking, treasury operations, investment banking, asset management, trust, financial leasing, and other financial services. Headquartered in Beijing, ICBC has a significant global presence, supporting international trade and Chinese enterprises expanding overseas.
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