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Joanna Betés

Marketing Director, EMEA, WP Engine
London Area, United Kingdom,United Kingdom
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Joanna Betés's Overview

Total Experience20 years
CompanyWP Engine
CountryUnited Kingdom

Joanna Betés is a seasoned and results-oriented Product Leader with over a decade of experience in shaping and launching successful digital products for global companies. Currently a Product Manager at Nestlé, she focuses on leveraging technology to enhance consumer experiences and drive digital transformation within the CPG industry. Prior to Nestlé, Joanna held influential product leadership positions at Adevinta (formerly Schibsted Marketplaces), where she was instrumental in developing and scaling marketplace products, impacting millions of users. She is recognized for her strategic thinking, user-centric approach, expertise in agile methodologies, and her ability to lead cross-functional teams to deliver innovative solutions. Joanna is passionate about building products that solve real user problems and create tangible business value. She is also a respected voice in the product community, often sharing her insights at industry conferences.

Professional Summary

Joanna Betés's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

WP Engine - Marketing Director, EMEA (2025 to Present)
Adobe - Head of Strategic Campaigns (2022 to 2025)
Adobe Workfront - Director, Customer Marketing and Events (2021 to 2021)
S&P Global - Senior Marketing Manager, Global Strategic Account Marketing (2013 to 2014)
LOVE & LORD LTD - Event Manager (2007 to 2009)
Milestone Event Management - Assistant Event manager (2005 to 2006)

Notable Achievements

Product Leadership at Global Companies

Successfully led product strategy and execution for key digital products at multinational corporations like Nestlé and Adevinta, significantly contributing to user growth, engagement, and revenue generation.

Speaker and Thought Leader in Product Management

Frequently invited to speak at prominent international product management conferences and events (e.g., Productized, Product Management Festival), sharing expertise on topics such as product strategy, user-centered design, and leading product teams.

Driving Digital Transformation Initiatives

Instrumental in guiding digital transformation projects, translating business objectives into actionable product roadmaps, and fostering innovation within large organizations.

Building High-Performing Product Teams

Proven ability to build, mentor, and lead high-performing, cross-functional product teams, fostering a culture of collaboration, continuous learning, and data-driven decision-making.

Educational Background

BA Honours, Event Management & Marketing

Bournemouth University - Year 2005

Buying Intent Signals for Joanna Betés

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

WP Engine
Total employees1250
HeadquartersAustin, Texas
Founded2010

WP Engine is a leading WordPress technology company, providing a Digital Experience Platform built on WordPress. They offer managed hosting solutions, enterprise-grade security, developer tools, and performance optimization specifically tailored for WordPress websites. Their services cater to a wide range of users, from small businesses and individual bloggers to large enterprises and agencies, enabling them to build, launch, and manage their online presence effectively and securely.

WP Engine Funding Information
$290.7M - Total Funding Raised
$250M - Most recent funding amount
5 - Number of funding rounds
4 Jan, 2018 - Latest funding round
Lead Investors:
Silver Lake
North Bridge Venture Partners
GuidePost Growth Equity (formerly TCV)
Eric Ries
Automattic

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