Joanna Betés is a seasoned and results-oriented Product Leader with over a decade of experience in shaping and launching successful digital products for global companies. Currently a Product Manager at Nestlé, she focuses on leveraging technology to enhance consumer experiences and drive digital transformation within the CPG industry. Prior to Nestlé, Joanna held influential product leadership positions at Adevinta (formerly Schibsted Marketplaces), where she was instrumental in developing and scaling marketplace products, impacting millions of users. She is recognized for her strategic thinking, user-centric approach, expertise in agile methodologies, and her ability to lead cross-functional teams to deliver innovative solutions. Joanna is passionate about building products that solve real user problems and create tangible business value. She is also a respected voice in the product community, often sharing her insights at industry conferences.
Joanna Betés's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led product strategy and execution for key digital products at multinational corporations like Nestlé and Adevinta, significantly contributing to user growth, engagement, and revenue generation.
Frequently invited to speak at prominent international product management conferences and events (e.g., Productized, Product Management Festival), sharing expertise on topics such as product strategy, user-centered design, and leading product teams.
Instrumental in guiding digital transformation projects, translating business objectives into actionable product roadmaps, and fostering innovation within large organizations.
Proven ability to build, mentor, and lead high-performing, cross-functional product teams, fostering a culture of collaboration, continuous learning, and data-driven decision-making.
Bournemouth University - Year 2005
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