Joanne Angsten
Lincolnwood, Illinois,United States
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Joanne Angsten is a seasoned User Experience (UX) Research Lead with over a decade of experience in shaping human-centered digital products and services. She excels in translating complex user needs into actionable design strategies and fostering collaborative environments between research, design, and engineering teams. Joanne is deeply passionate about inclusive design principles and leveraging qualitative and quantitative data to drive innovation and create impactful user journeys. Her work has spanned various industries, including e-commerce, healthcare technology, and SaaS platforms, where she has consistently championed the voice of the user.
Professional Summary
Joanne Angsten's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core E-commerce Checkout Flow
Led a comprehensive user research initiative that identified critical pain points in an e-commerce checkout process, resulting in a data-driven redesign that increased conversion rates by 18% and reduced cart abandonment by 25% within six months of launch.
Established User Research Practice at HealthTech Startup
Built the user research function from the ground up at a Series B HealthTech startup, implementing research methodologies, tools, and a participant recruitment panel, significantly improving product-market fit and user satisfaction scores for their flagship medical device interface.
Published 'Ethical Considerations in AI-driven UX'
Authored a well-received article in a leading UX industry journal discussing the ethical implications and best practices for designing user experiences powered by artificial intelligence, contributing to industry discourse on responsible innovation.
Mentorship Program Lead
Initiated and led a company-wide mentorship program for junior UX researchers and designers, fostering talent development and knowledge sharing, which was recognized with an internal 'People's Champion' award.
Educational Background
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Company Overview
H&R BlockH&R Block is a global consumer tax services provider, offering tax preparation services through various channels including digital DIY software (e.g., H&R Block Tax Software), online assistance with tax professionals, and in-person consultations at retail tax offices. Primarily serving individual taxpayers and small businesses in the United States, Canada, and Australia, they help clients navigate complex tax laws, file returns accurately, and maximize potential refunds. They also offer related financial products and services such as refund anticipation checks and Emerald Advance lines of credit.
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