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Joanna Vahlsing

Chief Information Officer, Basis Technologies
Chicago, Illinois,United States
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Joanna Vahlsing's Overview

Total Experience33 years
CompanyBasis Technologies
CountryUnited States

Joanna Vahlsing is a distinguished product leader with extensive experience in Artificial Intelligence and Machine Learning, currently serving as the Head of AI Product for Creative Cloud at Adobe. She is at forefront of integrating generative AI technologies, like Adobe Firefly, into Adobe's suite of creative tools, aiming to revolutionize creative workflows and empower users. Prior to Adobe, Joanna held significant product leadership positions at Meta (Facebook AI) and Google (Google AI), where she was instrumental in developing and scaling AI-driven products and platforms that impacted millions of users. Her expertise lies in translating complex AI research into user-centric, impactful products and building high-performing product teams.

Professional Summary

Joanna Vahlsing's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Chief Information Officer (2024 to Present)
Chief - Member, Chief (2021 to Present)
NovaNorth - Advisor to CEO and Board (2025 to Present)
Tripsha - Advisor to CEO and Board (2023 to 2023)
Women in Agile - Executive Board Member and Treasurer (2018 to 2022)
Weight Watchers - Director, Project Management Office and Change Leadership (2008 to 2015)
Georgia Department of Education - Project Manager (2005 to 2008)
CIBER, Inc - Project Manager (2000 to 2005)

Notable Achievements

Leadership in Adobe Firefly and Generative AI

Spearheading the product strategy and integration of Adobe Firefly, a family of creative generative AI models, into Creative Cloud applications. This work is pivotal in empowering creatives with new AI-driven capabilities and shaping the future of creative tools.

AI Product Innovation at Meta (Facebook AI)

Led key AI product initiatives at Meta, focusing on areas such as responsible AI and applied machine learning platforms. Contributed to advancing Meta's AI capabilities and ensuring their ethical application across various products.

Driving AI Product Development at Google (Google AI)

Played a crucial role in developing and launching innovative AI-powered features and products within Google AI, enhancing user experiences and leveraging cutting-edge machine learning technologies for practical applications.

Advocate for Responsible AI

Consistently champions and works towards the development and deployment of AI in a responsible and ethical manner, ensuring fairness, transparency, and positive societal impact in AI-driven products.

Educational Background

Change Leadership Certificate, Change Leadership

Cornell University

Leadership and Organizational Development

NYU

PreMed, Psychology

The University of Texas at Dallas

Bachelor of Science - BS, Technical Management

DeVry University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees850
HeadquartersChicago
Founded2001

Basis Technologies provides a comprehensive SaaS platform for programmatic advertising and media automation. Their solution, Basis, helps marketing teams improve business outcomes by streamlining digital media operations, enhancing campaign performance across direct, programmatic, search, and social channels, and providing unified data analytics. It's designed for agencies and enterprise marketers looking to manage their entire digital advertising workflow, from planning and buying to optimization and reporting, through a single, integrated interface.

Basis Technologies Funding Information
$52.5M - Total Funding Raised
$30M - Most recent funding amount
3 - Number of funding rounds
Nov 10, 2015 - Latest funding round
Lead Investors:
The Vistria Group

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