JoAnn Rossano
New York, New York,United States
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JoAnn Rossano is a highly accomplished and respected leader in the media and advertising industry, currently serving as the President and Chief Revenue Officer of U.S. Advertising Sales and Marketing at Paramount. In this crucial role, she is responsible for overseeing the multi-billion dollar advertising sales and marketing efforts across Paramount's extensive portfolio of broadcast, cable, digital, and streaming platforms in the United States. This includes iconic brands like CBS, MTV, Nickelodeon, Comedy Central, Paramount+, and Pluto TV. Rossano is known for her strategic vision, her ability to drive revenue growth in a rapidly evolving media landscape, and her strong relationships with clients and agencies. She plays a pivotal role in developing innovative advertising solutions and partnerships that leverage the breadth and depth of Paramount's content and reach.
Professional Summary
JoAnn Rossano's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
President & Chief Revenue Officer, U.S. Ad Sales at Paramount
Leads all U.S. advertising sales and marketing strategies for Paramount Global, managing a vast portfolio and driving significant revenue. She has been instrumental in unifying the sales efforts following the ViacomCBS merger.
Navigating Media Evolution
Successfully steered advertising sales through significant industry shifts, including the rise of streaming and digital platforms, by developing integrated, multi-platform advertising solutions.
Long-standing Leadership at CBS/ViacomCBS
Held numerous senior sales leadership positions within CBS and later ViacomCBS (now Paramount) for over two decades, demonstrating consistent growth and a deep understanding of the broadcast and cable advertising markets before taking on the top U.S. ad sales role.
Industry Recognition
Frequently recognized as one of the most influential women in media and advertising, lauded for her leadership, strategic acumen, and contributions to the industry.
Educational Background
Arizona State University - Year 1982
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Company Overview
Signature BankSignature Bank was a New York-based full-service commercial bank. Founded in 2001, it focused on serving privately owned businesses, their owners, and senior managers. The bank offered a range of business and personal banking products and services. It gained attention for its early adoption of services for cryptocurrency companies. In March 2023, Signature Bank was closed by New York state regulators, marking one of the largest bank failures in U.S. history. Its assets were subsequently acquired by Flagstar Bank, a subsidiary of New York Community Bancorp.
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