Joan Medeiros is a seasoned User Experience (UX) Director with over 15 years of experience in designing and launching innovative digital products across various platforms, including web, mobile, and enterprise software. She is passionate about human-centered design, believing that deep user understanding is the cornerstone of successful product development. Joan excels at leading cross-functional teams, mentoring designers, and translating complex business requirements into intuitive and engaging user interfaces. Her work has consistently focused on improving usability, accessibility, and overall user satisfaction, driving key business metrics for startups and established corporations alike. Joan is a strong advocate for ethical design practices and a frequent speaker on topics related to inclusive design and the future of UX.
Joan Medeiros's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Directed the complete UX overhaul of a major B2B SaaS platform, resulting in a 25% increase in user engagement, a 30% reduction in support tickets related to usability, and a 15% improvement in task completion rates within the first six months post-launch.
Championed and successfully implemented a unified global design system across 12 product teams, significantly improving design consistency, development efficiency (reducing redundant work by an estimated 20%), and brand cohesion for a multinational tech company.
Built and scaled a user research practice from the ground up at a fast-growing startup, integrating regular usability testing, user interviews, and data analysis into the product development lifecycle, which directly informed key product pivots and feature enhancements.
Received the 'Innovator in Mobile UX' award at the TechForward Conference 2021 for leading the design of a novel consumer mobile application that simplified complex financial planning for everyday users.
Co-founded and led a company-wide design mentorship program, pairing junior designers with senior staff, which improved employee retention within the design department by 18% and fostered a culture of continuous learning.
University of Massachusetts Dartmouth - Year 1985
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BankFive is a community-focused mutual savings bank headquartered in Fall River, Massachusetts, with branches serving southeastern Massachusetts and Rhode Island. Founded in 1855, it offers a comprehensive range of personal and business banking products and services, including checking and savings accounts, mortgages, commercial loans, and digital banking solutions. As a mutual bank, BankFive is committed to its customers and the communities it serves, often reinvesting in local initiatives and prioritizing personalized customer service.
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