John-Henry Scherck
Los Angeles, California,United States
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John-Henry Scherck is a highly respected SEO consultant and the Principal at Growth Plays, an SEO and content strategy consultancy he founded. He specializes in sophisticated SEO strategies for B2B SaaS companies and enterprise-level clients, with a strong focus on technical SEO, link building, competitive analysis, and content that drives results. John-Henry is known for his deep understanding of search engine algorithms and his ability to translate complex SEO concepts into actionable tactics. He is also a well-regarded instructor at CXL, where he teaches advanced SEO courses, and a frequent speaker at major industry conferences like MozCon and BrightonSEO, sharing his expertise with the wider marketing community.
Professional Summary
John-Henry Scherck's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder and Principal of Growth Plays
Established and leads Growth Plays, a specialized SEO consultancy that delivers high-impact organic growth strategies for B2B SaaS and enterprise clients, focusing on sustainable, long-term results.
Instructor at CXL
Develops and delivers advanced SEO and link building courses for CXL, one of the leading platforms for marketing education, empowering professionals with cutting-edge knowledge.
Recognized SEO Industry Speaker
Frequently invited to speak at prominent digital marketing and SEO conferences globally (e.g., MozCon, BrightonSEO, SMX), sharing insights on advanced SEO techniques and strategies.
Thought Leader in Technical SEO and Link Building
Consistently contributes to the SEO community through insightful articles, webinars, and presentations, particularly on complex topics like technical SEO audits, scalable link acquisition, and enterprise SEO.
Educational Background
Bachelor of Arts, Communication and Theatre
Denison University - Year 2005
University of Amsterdam
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Company Overview
Growth Plays LLCGrowth Plays LLC is a B2B go-to-market (GTM) advisory firm that specializes in helping SaaS companies, particularly those in early to growth stages, build and scale their revenue engines. They offer consulting services focused on sales strategy, sales process optimization, RevOps, GTM team structuring, and sales enablement to drive sustainable growth.
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