Jessie Murphy
New York, New York,United States
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Jessie Murphy is a results-driven Senior Product Marketing Manager with 12 years of experience in launching and scaling innovative SaaS products in competitive B2B and B2C markets. She possesses a strong ability to translate complex technical features into compelling value propositions and go-to-market strategies that resonate with target audiences. Jessie is adept at cross-functional team leadership, market analysis, content creation, and leveraging data analytics to optimize campaign performance and drive revenue growth. Passionate about understanding customer needs and crafting narratives that build brand loyalty and market leadership.
Professional Summary
Jessie Murphy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Launch of 'Innovate Suite 3.0'
Led the go-to-market strategy for 'Innovate Suite 3.0,' achieving 150% of Q1 sales targets and acquiring 500+ new enterprise clients within the first six months post-launch. Oversaw all aspects from market research and positioning to sales enablement and demand generation campaigns.
Market Expansion into EMEA
Developed and executed the product marketing strategy for expansion into the EMEA region, resulting in a 40% year-over-year growth in regional revenue and establishing a strong foothold in three key European markets.
Keynote Speaker at 'MarTech Visionaries 2023'
Selected as a keynote speaker to present on 'The Future of AI in Product Marketing,' sharing insights on leveraging artificial intelligence for personalized customer journeys to an audience of over 1,000 marketing professionals.
Revamped Customer Onboarding Process
Reimagined and implemented a new customer onboarding experience, which decreased churn by 18% and improved customer satisfaction scores (NPS) by 25 points within the first year.
Educational Background
University of Colorado Boulder - Year 2015
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Company Overview
Basis TechnologiesBasis Technologies provides a comprehensive SaaS advertising solution that unifies programmatic advertising, media automation, and business intelligence for marketing teams. Their platform, Basis, helps agencies and marketers streamline their digital media operations, improve campaign performance through AI-powered optimization, and gain actionable insights across all channels. They aim to simplify the complex ad tech landscape, enabling users to plan, buy, analyze, and reconcile digital media more efficiently.
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