Jessica Balis
Madison, Wisconsin,United States
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Jessica Balis is a seasoned and results-oriented marketing executive with over two decades of experience in building and scaling high-growth brands. She is currently the Chief Marketing Officer at Fuzzy, a leading pet health company. Jessica has a strong track record in developing innovative marketing strategies, driving customer acquisition and retention, and leading high-performing teams across diverse industries including e-commerce, travel, and consumer technology. Her expertise encompasses brand strategy, digital marketing, performance marketing, content creation, and customer experience enhancement. She is known for her data-driven approach and her ability to translate complex business objectives into impactful marketing campaigns.
Professional Summary
Jessica Balis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Fuzzy
Leads all marketing functions for Fuzzy, focusing on brand growth, customer acquisition, and market expansion in the competitive pet health and wellness sector. Responsible for developing and executing comprehensive marketing strategies to elevate brand presence and drive revenue.
VP of Marketing at JSX
Successfully led marketing efforts for the hop-on jet service, JSX, significantly growing brand awareness, customer base, and revenue. Oversaw brand development, digital marketing, public relations, and customer loyalty programs, contributing to JSX's recognition as an innovative travel solution.
Senior Marketing Leadership at Backcountry.com
Held various senior marketing roles, including Director of Brand Marketing and Communications, where she was instrumental in shaping the brand's voice, building a strong community, and driving significant e-commerce growth for the outdoor gear and apparel retailer.
Marketing Leadership at Bonobos
Contributed to the growth of the innovative menswear brand through strategic marketing initiatives, focusing on customer acquisition and brand storytelling during a period of rapid expansion.
Recognized Marketing Leader
Frequently sought after for insights on modern marketing, brand building, and leadership, often participating in industry panels and discussions. Recognized for her ability to build and mentor strong marketing teams.
Educational Background
BA, Sociology
Duke University - Year 1989
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Company Overview
FetchFetch is a popular mobile rewards app that allows users to earn points by scanning their grocery, shopping, and restaurant receipts. These points can then be redeemed for gift cards to a wide variety of retailers, restaurants, and online services. The app simplifies saving money and discovering new brands by rewarding everyday purchases, making it a convenient tool for consumers looking to get more value from their spending.
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