Jessica Heiderstadt
Yukon, Oklahoma,United States
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Jessica Heiderstadt is a highly accomplished brand leader currently serving as the Vice President of Brand at Webflow. With over a decade of experience, she specializes in building and scaling impactful brands, particularly within the tech industry. Jessica is recognized for her strategic vision in developing compelling brand narratives, leading high-performing marketing teams, and executing innovative go-to-market strategies. Her work focuses on creating strong emotional connections between brands and their audiences, driving growth, and establishing lasting market presence. She is passionate about the intersection of creativity, technology, and community.
Professional Summary
Jessica Heiderstadt's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Brand at Webflow
Leads the global brand strategy for Webflow, overseeing brand marketing, creative development, and communications to elevate Webflow's position as a leader in no-code web development and design.
Scaled Brand Awareness and Engagement
Instrumental in significantly growing Webflow's brand awareness, user community, and market share through targeted campaigns, strategic partnerships, and compelling storytelling.
Leadership in Brand Team Development
Successfully built and mentored a multidisciplinary brand team, fostering a culture of innovation, collaboration, and excellence in brand execution at Webflow and previous roles.
Strategic Go-to-Market Execution
Proven track record of developing and launching successful go-to-market strategies for new products and features, effectively reaching target audiences and achieving business objectives.
Educational Background
Bachelor of Arts - BA, Organizational Leadership and Development
University of Central Oklahoma - Year 2015
Commercial Lending School
Oklahoma Bankers Association - Year 2019
Associate of Arts - AA, Business Administration and Management, General
Oklahoma City Community College - Year 2011
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Company Overview
Great Plains BankGreat Plains Bank is a community-focused financial institution providing a comprehensive range of banking services to individuals and businesses across Oklahoma and Texas. They emphasize strong customer relationships and offer personal banking, business banking solutions, mortgage lending, and wealth management services. The bank positions itself as a partner in the financial success of its customers and communities.
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