Jeron Smith
Los Angeles, California,United States
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Jeron Smith is a distinguished American entrepreneur, brand strategist, and executive, currently serving as the Chief Operating Officer (COO) of the PGA of America, a role he assumed in May 2023. He is widely acclaimed as the co-founder and former CEO of Unanimous Media, the multimedia company he established with NBA superstar Stephen Curry. Unanimous Media is dedicated to creating high-quality, family-friendly, and inspirational content spanning film, television, and digital platforms, often with themes of faith, family, and sports. Before his venture with Unanimous Media, Smith built an impressive career that includes pivotal roles such as a Deputy Director of Digital Strategy in the White House during the Obama administration, where he was instrumental in shaping digital engagement. He also served as a Brand Manager and strategic advisor at Nike, working on iconic campaigns and athlete partnerships. Smith's expertise lies in leveraging storytelling, brand development, and cultural insights to create impactful and commercially successful ventures. He is recognized for his innovative leadership and his commitment to positive social influence through media and sports.
Professional Summary
Jeron Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Operating Officer, PGA of America
Appointed in May 2023 to oversee key operational aspects and drive strategic growth for one of the world's largest sports organizations, aiming to elevate the PGA's brand and impact.
Co-founder & CEO, Unanimous Media
Successfully co-founded and led Unanimous Media alongside Stephen Curry, developing and producing acclaimed content such as the film 'Breakthrough', the ABC series 'Holey Moley', and the Facebook Watch series 'Stephen vs. The Game'.
Forbes 30 Under 30 (Marketing & Advertising)
Recognized by Forbes in 2016 for his significant contributions and innovative work in the marketing and advertising industry, particularly during his tenure at Nike and the White House.
White House Deputy Director of Digital Strategy
Served under President Barack Obama, playing a crucial role in developing and executing digital communication strategies for the White House, enhancing public engagement.
AdAge 40 Under 40
Acknowledged by AdAge as one of the brightest young talents shaping the future of media, marketing, and advertising.
Brand Development at Nike
Contributed to brand strategy and management for key categories at Nike, including work with high-profile athletes and global marketing campaigns.
Educational Background
Bachelor's of Business Adminisration , Business Administration and Management, General
Howard University - Year 2005
Master of Science (M.S.), Digital Resource Management
Columbia University - Year 2009
Master's degree, SIM
Georgetown University - Year 2008
Economics
UCLA - Year 2003
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Company Overview
HEIRHEIR is a Web3 platform co-founded by Michael Jordan and his son Jeffrey Jordan, designed to connect professional athletes with their most dedicated fans. The platform leverages blockchain technology to offer unique digital assets (NFTs) and exclusive membership-based experiences, aiming to create deeper engagement and community. HEIR focuses on building next-generation consumer entertainment brands and technology for culturally-obsessed fans, providing them with access to athletes, exclusive content, and a voice in the community.
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