Jennifer Falkenberg
United States,United States
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Jennifer Falkenberg is an accomplished UX Research Lead with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design innovation. She has a strong background in both qualitative and quantitative research methodologies, adept at conducting user interviews, usability testing, surveys, and ethnographic studies. Jennifer is passionate about creating intuitive and impactful user experiences and has a proven track record of mentoring research teams and fostering a user-centric culture within organizations. Her work has spanned various industries, including e-commerce, SaaS, and healthcare technology, consistently aiming to bridge the gap between user expectations and business goals.
Professional Summary
Jennifer Falkenberg's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Product Feature - 30% Uplift in User Engagement
Led the end-to-end UX research for a critical product feature redesign, which resulted in a 30% increase in user engagement and a 15% improvement in task completion rates post-launch.
Established User Research Practice from Ground Up
Successfully built and scaled the user research function at a Series B startup, implementing standardized processes, tools, and a research repository, significantly enhancing product development efficiency.
Published 'Ethical Considerations in AI-driven UX'
Authored and published a well-received article in a leading industry journal discussing the ethical implications and best practices for user research in an AI-driven product landscape.
Speaker at UX Insight Conference 2023
Invited to speak at the international UX Insight Conference 2023 on the topic of 'Integrating Mixed-Methods Research for Holistic Product Understanding', sharing practical case studies with fellow professionals.
Educational Background
Master of Business Administration - MBA, Human Resources Management and Services
Capella University - Year 2019
Bachelor's degree, Theatre/Theater
University of Washington
Associate of Arts (AA), Theatre/Theater
Lower Columbia College
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They offer a transparent, independent, and objective platform for ad buyers to reach their target audiences efficiently and effectively.
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