Jennifer Williams
Westmont, Illinois,United States
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Jennifer Williams is a dynamic and results-oriented Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies for technology and SaaS companies. Currently based in Austin, TX, she has a proven track record of driving brand awareness, lead generation, and revenue growth through innovative digital marketing campaigns, content creation, and data-driven analytics. Jennifer is passionate about understanding customer journeys and leveraging market insights to build strong brand narratives and foster meaningful engagement. She excels in collaborative environments, leading cross-functional teams to achieve ambitious marketing objectives and adapt to evolving market trends. Her expertise spans across SEO/SEM, social media marketing, product marketing, and marketing automation.
Professional Summary
Jennifer Williams's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led 'Go-to-Market' Strategy for Flagship Product
Successfully developed and executed the go-to-market strategy for a new flagship SaaS product, resulting in a 150% increase in qualified leads and exceeding first-year revenue targets by 25%.
Digital Campaign ROI Improvement
Revamped the company's digital advertising strategy across Google Ads and LinkedIn, improving overall campaign ROI by 40% within 6 months while reducing cost-per-acquisition (CPA) by 15%.
Content Marketing Program Expansion
Spearheaded the expansion of the content marketing program, including a new company blog and webinar series, which contributed to a 60% growth in organic website traffic and a 30% increase in marketing-qualified leads (MQLs) year-over-year.
Team Leadership and Mentorship Award
Recognized with an internal 'Leadership Excellence' award for outstanding mentorship and development of junior marketing team members, fostering a high-performance and collaborative team culture.
Educational Background
Buying Intent Signals for Jennifer Williams
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Company Overview
rSTAR TechnologiesrSTAR Technologies is a global IT services and solutions provider focused on digital transformation. They specialize in implementing and managing enterprise cloud applications like Salesforce, ServiceNow, and MuleSoft, alongside offering custom application development, data analytics, AI/ML solutions, and managed services. Their goal is to help businesses leverage technology to improve efficiency, enhance customer engagement, and drive innovation.
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