Jennifer Rolfes
Minneapolis, Minnesota,United States
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Jennifer Rolfes is a seasoned marketing and communications executive with extensive experience in developing and executing comprehensive strategies that drive brand growth, customer engagement, and market leadership, particularly within the technology and SaaS sectors. She is recognized for her expertise in B2B marketing, brand storytelling, corporate communications, public relations, and digital transformation. Jennifer is passionate about building and leading high-performing teams, leveraging data-driven insights to achieve business objectives, and fostering a culture of innovation. Her work often focuses on enhancing brand visibility, communicating complex value propositions effectively, and aligning marketing efforts with overall business goals in dynamic market environments.
Professional Summary
Jennifer Rolfes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Marketing Leadership
Successfully leads comprehensive marketing and communications strategies at Businessolver, a leader in SaaS-based benefits technology, significantly contributing to brand awareness, market positioning, and demand generation.
Brand Development and Evolution
Instrumental in shaping and evolving the corporate brand, ensuring consistent messaging and a strong market presence through various channels and campaigns.
Thought Leadership Cultivation
Drives thought leadership initiatives, positioning the company and its executives as experts in the benefits administration and HR technology space through content, media relations, and speaking engagements.
Team Building and Mentorship
Known for building, mentoring, and inspiring high-performing marketing and communications teams, fostering a collaborative and results-oriented work environment.
Educational Background
Master of Business Administration - MBA
UMN Carlson School of Management - Year 2020
A.B., History
Harvard University - Year 2010
Master of Science Level, Change Management
The Russian Presidential Academy of National Economy and Public Administration (RANEPA) - Year 2014
Edina Senior High School - Year 2007
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Company Overview
AlertMediaAlertMedia provides an emergency communication platform that helps organizations rapidly inform and account for their people during critical events such as severe weather, security threats, or IT outages. From an end-user perspective, it means receiving timely alerts and updates on their preferred devices (SMS, email, voice call, app notification) and being able to easily report their safety status, ensuring they are supported and informed when it matters most.
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